Job Description

We are currently hiring a Senior Marketing Strategist for our client, a premium aesthetic clinic based in Bandung.

This role will be responsible for developing data-driven marketing strategies and translating them into actionable initiatives that drive customer acquisition, strengthen premium brand positioning, and improve overall business performance. The ideal candidate combines strategic thinking with hands-on execution and can collaborate across teams to deliver measurable results.

Key Responsibilities

Develop integrated marketing strategies aligned with business, revenue, and growth objectives
Translate customer segmentation, targeting, and positioning strategies into actionable marketing plans
Plan and drive integrated campaigns across digital and offline channels to support customer acquisition, retention, and brand growth
Analyze market trends, customer behavior, competitor activities, and marketing performance to identify growth opportunities
Monitor key metrics and provide data-driven recommendations to improve campaign effectiveness and marketing ROI
Develop and coordinate partnerships with KOLs, KOCs, communities, media, and other relevant stakeholders
Collaborate with Creative, Sales, Operations, and other teams to ensure consistent messaging and effective campaign execution
Provide strategic direction to the marketing team while remaining actively involved in execution

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Minimum 5 years of experience in marketing strategy, growth marketing, digital marketing, performance marketing, or related roles
Proven ability to develop marketing strategies and translate them into measurable initiatives
Strong understanding of customer acquisition, brand positioning, campaign management, performance marketing, and marketing analytics
Experience analyzing metrics such as CAC, ROAS, conversion rates, lead generation, and campaign effectiveness
Experience managing collaborations with KOLs, KOCs, influencers, media partners, or communities
Experience in the beauty, aesthetic, skincare, healthcare, or lifestyle industries will be highly preferred
Strong analytical, communication, and stakeholder-management skills, with a proactive and hands-on approach