About Role
TNP is a retail player focused on serving the needs of Indonesian moms and young families. We believe great marketing isn't just about numbers, it's about building trust, from how a brand speaks to customers to how well its products meet their everyday needs.
We're looking for a Marketing Leader to take full ownership of our marketing strategy : brand, digital, social media, influencer marketing, and product development and turn it into real market impact.
What you'll own:
- Brand & Sales Strategy : Design brand positioning and marketing campaigns that directly drive sales revenue, not just awareness on paper
- Social Media & Influencer/KOL : Lead content and KOL collaboration strategies that are engaging and resonate with today's moms
- Digital Performance : Manage SEM, SEO, paid ads, and CRM to maximize ROAS and customer acquisition efficiency
- Budget & Planning : Build and manage annual/quarterly marketing budgets, making every rupiah count
- Customer Experience : Build loyalty and retention programs that keep moms coming back to the brand
- Product Innovation : Lead market research and go-to-market strategy for new products in the mom & baby category
Who we're looking for:
- Minimum 4–5 years of experience in a managerial/leadership marketing role, with a proven track record of successful strategies
- Experience in the retail industry, especially mother & baby / FMCG, is a strong advantage
- Deep understanding of mom consumer behavior, translated into personal, relevant strategies
- Strong leadership, able to lead a small team hands-on, not just delegate
- Comfortable in a fast-paced environment, up to date with digital and marketing trends
- Analytical, but with a creative instinct for building emotional connections with customers
- Willing to Work in Kelapa Gading, North Jakarta (WFO)
