Senior Marketing Associate

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 46 years of experience in marketing, brand management, or campaign management (preferably in F&B, FMCG, or consumer brands).
• Strong experience in marketing strategy, campaign planning, and performance analysis.
• Familiar with digital marketing channels, KOL/influencer marketing, and performance marketing.
• Strong analytical, communication, and stakeholder management skills.
• Able to manage multiple campaigns and collaborate with cross-functional teams effectively.

Job Description

• Develop and manage marketing strategies for assigned brands, including defining brand USP, positioning, and communication pillars.
• Monitor marketing performance metrics and develop data-driven quarterly marketing strategies, budgets, and OKRs.
• Lead discussions with KOL, revenue, and digital ads teams to align on awareness and promotional campaign strategies.
• Conduct market and competitor research to identify trends, opportunities, and insights to improve marketing strategies.
• Plan and execute marketing campaigns end-to-end, including defining campaign objectives, channels, and key touchpoints.
• Track campaign performance, analyze results, and provide recommendations for optimization.
• Collaborate with cross-functional teams (creative, product, revenue, and growth) to ensure initiatives align with business objectives.
• Act as the main marketing point of contact for assigned brands and represent marketing in cross-team discussions.
• Mentor junior team members and support hiring for interns or admin roles within the team.