Company Description
PT Healthy Horizons Trading (HHT) is an emerging consumer health and wellness company importing premium Japanese health products to Indonesia. We are launching our flagship portfolio through both modern trade (MT) and e-commerce channels.
Backed by experienced leadership from Unilever and Tempo Scan etc., we are building a lean, high-performance team to capture the growing health & wellness market in Indonesia.
Role Description
We are building a FMCG business across leading marketplace and social commerce platforms in Indonesia. We are looking for a commercially driven, hands-on leader to own and scale our Online Business Unit.
This role is not just about running ads or managing stores. You will be responsible for:
- Driving profitable online sales growth
- Building strong digital brand presence
- Leveraging online channels to support offline distribution
- Managing full P&L of the online business
If you have strong experience in Shopee, TikTok Shop, and FMCG brand-side growth execution and you are ready to own revenue results this role is for you.
Key Responsibilities
1. Online P&L Ownership
- Own monthly and annual GMV and profitability targets
- Manage contribution margin, ACOS, and CAC efficiency
- Control marketplace fees, ad spending, and operational costs
- Deliver sustainable, scalable profit growth
2. Marketplace & Social Commerce Leadership
- Develop and execute growth strategy for:
- Shopee, TikTok Shop etc
- Optimize store performance (conversion, traffic, AOV)
- Lead campaign planning (double date, payday, mega campaigns)
- Manage live commerce and affiliate ecosystems
3. Performance Marketing & Growth
- Plan and manage paid media budgets
- Optimize ACOS and ROAS targets
- Lead creative testing (UGC, live selling, short video)
- Scale winning campaigns while maintaining margin discipline
4. Brand Building
- Grow organic traffic and branded search
- Increase repeat purchase rate
- Improve product ratings and review volume
- Build influencer and affiliate strategy
- Strengthen brand visibility and authority in category
5. Cross-Channel Synergy
- Align online campaigns with offline sales initiatives
- Support distributor sell-out through digital activation
- Create campaign momentum that boosts pharmacy / modern trade performance
- Collaborate with marketing and sales teams
Qualifications
We are looking for candidates with:
- Direct experience managing Shopee and/or TikTok Shop accounts
- Experience on brand side (OTC/healthcare/personal care preferred)
- Proven track record of scaling online sales profitably
- Experience handling monthly GMV of at least Rp 15 billion
- Analytical mindset with strong commercial acumen
- Hands-on and execution-oriented (not only strategic)
Preferred:
- Experience launching or scaling OTC / healthcare / personal care products
- Experience coordinating with offline sales or distributor channels
Compensation & Growth
- Base Salary: Rp 20 30 million gross/month (based on experience)
- Performance-based bonus linked to:
- Online business profit
- Brand growth indicators
- Cross-channel impact
- Opportunity to grow into Business Unit GM as company scales
