Senior Key Account (Sales Executive)

Job Description :

• Develop and implement strategic sales plans to achieve revenue targets and drive business growth across Modern Trade (MT) and General Trade (GT) channels.
• Lead and manage key account relationships, including distributors, retailers, and major retail chains.
• Oversee channel performance, including sales targets, channel margins, pricing strategies, trade terms, and promotional funding.
• Develop and execute channel-specific sales strategies, promotional programs, and trade marketing initiatives to maximize sales and profitability.
• Identify growth opportunities through new product launches, market expansion, distribution development, and channel activation.
• Monitor and analyze sales performance, market trends, competitor activities, and channel profitability to support business decisions.
• Manage trade spending, promotional budgets, and in-store visibility resources to maximize return on investment.
• Collaborate with Marketing, Trade Marketing, Supply Chain, and other departments to ensure effective sales execution.
• Lead, coach, and monitor the sales team to ensure achievement of business objectives.
• Prepare sales forecasts, business reviews, and strategic recommendations for management.

Qualificaition :

• Bachelor's degree in Business, Marketing, Management, or a related field.
• Minimum 3–5 years of experience in Sales, Key Account Management, or Channel Sales, preferably in FMCG, Beauty & Personal Care, or Consumer Goods.
• Proven experience managing and developing both Modern Trade (MT) and General Trade (GT) channels.
• Strong understanding of offline sales channel operations, including:
• Channel margins, pricing structures, and trade terms.
• Promotional funding and trade spending management.
• Distribution management and channel profitability.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong experience in sales performance analysis, forecasting, and business planning.
• Experience in developing sales strategies for new product launches, promotional campaigns, and channel development.
• Excellent negotiation, communication, and stakeholder management skills.
• Good command of spoken and written English.
• Strong leadership, strategic thinking, and problem-solving abilities.