About the Company
Se'Indonesia was founded with a clear vision: to revolutionize everyday meals by offering real protein that's flavorful, nutritious, accessible, and affordable for everyone, everywhere. Specializing in exquisitely smoked beef and chicken dishes, our unique smoking process is the heart of our culinary experience, infusing every dish with unparalleled flavor and aroma that speaks to the soul of Indonesian cuisine.
Responsibilities
- Own the end-to-end performance of trade promotions, flash sales, and menu strategies on online platforms (e.g., GoFood, GrabFood, ShopeeFood).
- Develop and execute online channel sales strategies to achieve GMV, order volume, and ROI targets.
- Lead planning and execution of campaign calendars (e.g., payday promos, national events, brand-led activations, & platform campaign).
- Manage day-to-day relationships with online delivery platforms; negotiate visibility slots, co-marketing opportunities, and monitor campaign effectiveness.
- Analyze sales data, campaign results, and user behavior to optimize pricing, promotions, and product mix per channel.
- Work closely with brand team, operations, and tech teams to ensure seamless execution of growth initiatives.
- Stay up-to-date with platform algorithm changes, competitor activities, and digital F&B trends to maintain a competitive edge.
Qualifications
- Bachelor's degree in Business, Marketing, Economics, or related field.
- 5+ years of experience in digital sales, trade marketing, e-commerce, or online F&B growth roles.
- Proven track record in managing food delivery platform sales or e-commerce performance marketing.
- Strong analytical skills comfortable working with dashboards, campaign metrics, and performance reporting.
- Excellent communication and negotiation skills; experience in managing external platform partners is a plus.
- Self-starter with high ownership, results-oriented mindset, and agility in fast-paced environments.
- Familiar with local Indonesian online food delivery ecosystem and consumer behavior.
