Senior Digital Marketing Executive (GoFood)

3-5 years
23 days ago
Job Description

About The Role

You'll be responsible for the overall digital marketing side for GoFood, from the strategy and execution part. You'll be in charge of the growth of our consideration and conversion funnels. You'll be working closely with the Marketing Strategy Manager and brand Comms Manager to craft & launch digital campaigns

What You Will Do

  • Align with Marketing Manager to create & plan marketing strategy on digital-ecosystem to grow GoFood business.
  • Execute day-to-day task of launching digital ads on various channels and be responsible to optimize and fully monitor the performance of the ads.
  • Do the improvement and planning for the next strategy on the digital side.
  • Align with the finance team to report digital marketing spending / business administrations.
  • Assisting the tech/dev team to problem fix technical issues / integrations / projects / experiments.
  • Handling regional markets & merchant digital advertising requests across Gojek service cities.
  • Create end-to-end reports for stakeholders using multiple data points and visualize the result using reporting tools.
  • Be the person who can respond to inquiries from two perspectives: Business and Advertising, as well as assess the impact of executed digital paid media on the business outputs resulting from advertising.

What You Will Need

  • Bachelor's degree from reputable universities or equivalent experience engineering, economics, marketing, communication, or business major.
  • Min 3+years of experience preferably in Tech Industry and experience in launching, executing and reporting digital ads channels (Display & Video Ads (DV360, Youtube VAC), App Engagement (UACe), Social Media ads (Meta, TikTok, Twitter) & Search Ads (SEM).
  • Good written & verbal communication (English) abilities at the business level.
  • Self-driven individual with a good sense of ownership & having strong analytical thinking.
  • Understand Excel/Google sheet advanced level formula and Good sense of business acumen & data interpretation.
  • Experienced on set up marketing technology implementation such as dynamic ads, events tracker, pixel implementation & Google Tag Manager.
  • Deep knowledge & understanding of different marketing attribution models (last-click, first interaction, linear, non-direct etc) and marketing funnel and customer journey stage.
  • Familiar/experience with SQL will be a plus.

About The Team

Our Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood's marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumer through the assortment, recommendation & rewards in our platform. We are also a data-driven team who strive to continuously improve our efficiency.

Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.

GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other's well-being and growth journey. Other than enjoying finding that a-ha! moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.

GoTo and its business units, including Gojek, Tokopedia, GoToFinancial and GoToLogistics (GoTo) only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.






digital campaigns
marketing technology
marketing attribution models
Job Source:

Career Advice to Find Better