OVERVIEW
The Freelance Senior Digital Designer is responsible for elevating digital creative output across high-impact website projects, social media campaigns, brand systems, and motion-driven content. This role combines strong conceptual thinking with exceptional craft in UI/UX, visual communication, and motion graphics. You will work fully remotely and collaborate closely with Creative, Strategy, and Account teams to deliver polished, on-brand, and performance-aligned creative work.
KEY RESPONSIBILITIES
2.1 Digital Design + Creative Development
- Lead design development across websites, landing pages, digital experiences, and product interfaces.
- Create polished UI/UX layouts in Figma, ensuring usability, clarity, and brand consistency.
- Produce social media content, key visuals, ad creatives, and digital campaign layouts with strong visual storytelling.
- Develop motion graphics and lightweight animations (e.g., Lottie) to enhance digital experiences.
- Explore innovative creative directions using AI tools to accelerate ideation and execution.
- Translate strategy, insights, and briefs into high-impact creative concepts.
2.2 Conceptualisation + Problem Solving
- Interpret briefs and transform them into distinctive and effective creative ideas.
- Identify design challenges early and propose thoughtful, practical, and strategic solutions.
- Enhance brand narratives through digital-first creative thinking and refined visual systems.
2.3 Collaboration + Workflow Management
- Work closely with Creative Directors, Strategists, and Developers to ensure seamless handover of design assets.
- Adhere to timelines and proactively flag risks, challenges, or dependencies.
- Participate in remote reviews, respond to feedback constructively, and iterate with precision and intention.
SKILLS + COMPETENCIES
3.1 Technical Skills
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- Strong mastery of Figma for UI/UX design and prototyping.
- Skilled in motion graphics, animation workflows, and Lottie integration.
- Familiar with AI-driven creative tools (e.g., Firefly, Midjourney, RunwayML) to enhance efficiency.
- Understanding of responsive design, modern web frameworks, and developer handoff best practices.
3.2 Creative + Strategic Competencies
- Strong conceptual thinker with the ability to articulate rationale behind design choices.
- Highly developed visual communication skills with a refined digital aesthetic.
- Able to design for both brand storytelling and performance-driven content.
- Proactive problem solver who anticipates needs and proposes solutions.
- Attention to detail while balancing speed, craft, and real-world constraints.
EXPERIENCE + BACKGROUND REQUIREMENTS
- 5+ years of experience in digital design, UI/UX, motion graphics, or visual communication.
- Proven portfolio showcasing high-impact digital campaigns, websites, and social media content.
- Experience working in creative or digital agencies preferred.
- Comfortable working in a fast-paced, remote-first environment with distributed teams.
ENGAGEMENT DETAILS
- Freelance Retainer (12 Months)
- Fully remote; requires availability for online reviews and collaborative sessions.
- Must be able to work independently with minimal supervision while maintaining high craft standards.
