Senior Business Associate
Senior Business Associate
BukuWarung- Posted a month ago
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Job Description
What You'll Do
Strategy & Business Development
Strategy & Business Development
- Develop and execute go-to-market strategies for entering new retail segments and regional markets
- Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide business priorities
- Build business cases and strategic recommendations for senior leadership, backed by data and market insight
- Identify and evaluate potential partnership opportunities that can accelerate merchant growth
- Audit and map existing Retail Sales workflows to surface inefficiencies, bottlenecks, and redundancies
- Design and implement process improvements that reduce time-to-close, improve sales team productivity, and enhance merchant experience
- Develop SOPs, playbooks, and operational frameworks to standardize best practices across the business unit
- Track and report on operational KPIs, flagging risks early and proposing corrective actions
- Lead market research and feasibility studies for new geographies and merchant segments within Indonesia
- Work cross-functionally to coordinate the rollout of expansion initiatives from planning through execution
- Build and maintain a pipeline of expansion opportunities, tracking milestones and outcomes
- Gather and synthesize on-the-ground merchant insights to inform product and commercial decisions
- Serve as the connective tissue between Sales, Product, Operations, and Finance to align business priorities
- Prepare high-quality presentations, memos, and reports for business unit leadership and company-level reviews
- Support and mentor junior business team members on analytical frameworks and project execution
- 4–7 years of experience in business development, strategy, management consulting, or operations — preferably in a tech startup, fintech, or high-growth environment
- Demonstrated ability to identify business problems and design practical, scalable solutions — not just surface insights
- Strong analytical and structured thinking skills; comfortable with data, financial modelling, and building business cases
- Experience working in or with a sales business unit, ideally in retail, FMCG, or merchant-facing contexts
- Excellent stakeholder management and communication skills in both Bahasa Indonesia and English
- Self-starter with high ownership, low ego, and a bias for action
- Experience in fintech, digital payments, or MSME-focused products in Southeast Asia
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