We are seeking a talented and experienced Senior Brand Manager to work with one of our top clients in the FMCG industry in Indonesia. As a Senior Brand Manager, you will play a crucial role in driving the growth and success of our client's brand by using your commercial acumen and creative thinking.
Key Responsibilities:
- Develop and execute brand strategies aligned with business objectives, driving sustainable brand growth and market leadership.
- Lead end-to-end product development and launches, from consumer insights and concept creation to commercialization and performance tracking.
- Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and translate insights into impactful marketing strategies.
- Plan and execute innovative, insight-driven campaigns, activations, and partnerships that strengthen brand equity, engagement, and sales.
- Collaborate closely with Sales, Marketing, R&D/Product Development, and other cross-functional teams to ensure consistent brand positioning and successful execution.
- Manage brand budgets, monitor key performance metrics, and continuously optimize strategies by leveraging industry trends and best practices.
Requirements:
- Minimum of 7 years of experience in brand management within the FMCG industry
- Proven track record of successfully managing and growing FMCG brands
- Strong understanding of consumer behavior and market trends
- Excellent project management skills and ability to lead cross-functional teams
- Creative thinker with a passion for developing innovative and impactful campaigns
- Strong analytical skills and ability to use data to drive decisions
If you are a commercially driven and highly creative brand leader with a passion for driving growth and creating memorable campaigns, we would like to hear from you! Apply now to join our client's team and make a significant impact in the FMCG industry
