This role is essentially a Senior B2B Growth Marketing & Partnerships position focused on generating revenue opportunities through events, partnerships, and demand generation activities.
Requirements
- :More than 3 years of experience in B2B Marketing, Partnership, Event Marketing, or Demand Generation
- .Proven track record managing corporate events, exhibitions, and lead generation programs
- .Experience working with principals, strategic partners, merchants, or enterprise clients
- .Familiar with digital marketing and marketing automation tools
- .Experience supporting B2B sales pipeline and revenue targets
.
Preferred Backgrou
- ndFintech, loyalty, rewards, gift card, payments, SaaS, technology, media, event organizer, or corporate partnership industrie
- s.Existing network across principals, merchants, corporate ecosystem, and industry associations is highly preferre
d.
Responsibilitie
s :
1. Event & Lead Genera
- tionDevelop and execute B2B event strategy to generate qualified le
- ads.Identify, evaluate, and manage participation in relevant exhibitions, conferences, trade shows, and industry eve
- nts.Build event pipeline and ensure lead collection targets are achie
- ved.Coordinate end-to-end event execution, including booth activation, sponsorships, and networking opportunit
- ies.Track and report lead conversion performance from eve
nts.2. Partnership Develop
- mentBuild and maintain relationships with principals, associations, communities, and strategic partn
- ers.Explore co-marketing opportunities that can generate new B2B business opportunit
- ies.Initiate partnership programs to expand market reach and brand expos
ure.
3. Marketing Campaign Manag
- ementLead B2B marketing campaigns across online and offline chan
- nels.Collaborate with sales team to design campaigns aligned with business object
- ives.Manage campaign calendar, execution, and performance measure
- ment.Develop marketing materials, sales kits, presentations, and supporting collat
eral.
4. Digital Marketing S
- upportWork with internal/external teams to execute digital camp
- aigns.Monitor campaign performance, lead acquisition metrics, an
- d ROI.Optimize lead nurturing initiatives through email marketing, landing pages, and digital cha
nnels.
5. Reporting & An
- alyticsTrack marketing-generated leads, pipeline contribution, and conversion
- rates.Measure event ROI and campaign effecti
- veness.Provide regular performance reports and improvement recommend
ations.
