Segment Logic & Value Frameworks
Description
Job Purpose :
Coordinate the execution and deployment of CLM campaign products and the integration of analytical models into customer segmentation within the Customer Data & Engagement Platform.
This role ensures that lifecycle models, CLV-scoring algorithms, and segmentation logic are seamlessly operationalized to deliver precise, value-driven targeting across all commercial channels — maximising retention, upsell conversion, and customer lifetime value at every lifecycle stage. Additionally supports the development of next-generation deployment approaches to continuously improve CLM delivery efficiency.
Main Responsibilities
- Execute end-to-end CLM campaign product deployments, ensuring lifecycle models and CLV-scoring algorithms are accurately operationalized across all commercial touchpoints and customer segments.
- Coordinate the integration of CLV analytical models and lifecycle segmentation logic into the campaign execution pipeline, ensuring consistency between data outputs and live deployment.
- Assess deployment performance and model accuracy post-execution — evaluating targeting effectiveness, CLV impact, and lifecycle stage progression — to inform iterative improvements.
- Prepare deployment documentation, integration specifications, and CLM execution reports to ensure transparency and reproducibility across campaign cycles.
Employment Status: Permanent
