Search Performance Strategist, you will be responsible for optimizing product discoverability, search performance, and content quality across e-commerce platforms. You will ensure customers can easily find relevant products while delivering accurate, engaging, and conversion-focused product content.
What Will You Be Doing
Key Responsibilities:
- Manage and optimize search results across our e-commerce website and mobile application
- Maintain product relevance and other onsite search elements to improve product discoverability and conversion
- Create inspirational content around home & living, including rooms, hobbies & lifestyle
- Utilize AI tools to support content ideation, mood board creation, and visual content development
- Write clear, engaging, and customer-focused copy in both Bahasa Indonesia and English
- Monitor key performance indicators such as CTR, CVR, traffic, and other relevant metrics
- Collaborate with Product Managers, UI/UX Designers, and other stakeholders to define objectives and achieve success parameters
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 1–2 years of experience in e-commerce, digital content, website/app optimization, or a related field
- Experience working with CMS platforms and managing digital content
- Strong analytical skills with the ability to interpret data and make data-driven recommendations
- Excellent writing and editing skills in both Bahasa Indonesia and English
- Familiarity with Mixpanel or other digital analytics tools is a plus
- Familiarity with AI tools for content creation, ideation, or visual development is a plus
- Excellent project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- Strong communication skills with the ability to collaborate effectively across teams and present findings to stakeholders
About Kawan Lama Group
Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.
