Search Engine Optimization Specialist

SEO Specialist (Content & Backlinking)

(Job Descriptions)

• Location : Indonesia (Remote)
• Employment Type : Full-Time
• Working Hours : Full-Time, approx. 40 hours per week, flexible schedule through

Monday to Friday (Standard 9:00 AM 6:00 PM (SGT). Includes two night calls per week (9:00 PM SGT), with 1-hour time off claimable the next day

• Experience Required : Minimum 3-5 years of relevant experience

About Redox HR Indonesia

Redox HR Indonesia is part of Alnico, a Singapore-based group building the future of business with an AI-human hybrid approach. Our proprietary ReMA system manages AI employees, utilizing advanced workflows to optimize 24/7 performance. As a trusted partner, Redox connects top Indonesian talent with international clients, offering remote professionals the opportunity to thrive in global markets.

About Our Client

Thinking Notes Pte Ltd is an SEO consultancy specializing in helping businesses improve their online visibility through strategic search engine optimization. The company focuses on delivering impactful SEO solutions, including content optimization and backlink strategies, to drive sustainable organic growth.

The consultancy works with businesses seeking to strengthen their digital presence, improve search rankings, and generate consistent organic traffic through data-driven SEO practices.

Role Overview

We are looking for a Mid-Level SEO Specialist (Content & Backlinking) based in Indonesia to support and execute SEO strategies focused on content optimization and link-building initiatives. This role is ideal for someone who can work independently with minimal supervision, contribute to organic growth, and deliver measurable improvements in search performance. You will collaborate with stakeholders to ensure SEO initiatives align with overall business goals while continuously optimizing performance.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and translate insights into effective content strategies.
• Optimize website content and pages using on-page SEO best practices.

Content Optimization

• Create and optimize SEO-focused content aligned with keyword and search intent.
• Ensure content structure, metadata, and internal linking follow SEO best practices.
• Continuously update and improve existing content for better performance.

Backlink Building

• Plan and execute backlink acquisition strategies to improve domain authority.
• Identify and outreach to relevant websites for link-building opportunities.
• Monitor backlink profile and ensure quality and relevance of links.

Performance Tracking & Analysis

• Monitor SEO performance using tools such as Google Analytics and Google Search Console.
• Analyze key metrics and provide actionable insights for improvement.
• Conduct competitor analysis to identify opportunities and gaps.

Continuous Improvement

• Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
• Recommend and implement new strategies to improve SEO effectiveness.

• 35 years of experience in SEO, with strong exposure to content and backlinking.
• Proven ability to improve organic traffic and search rankings.
• Strong understanding of on-page and off-page SEO techniques.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console.
• Ability to work independently with minimal supervision.
• Strong analytical thinking and problem-solving skills.
• Good communication skills in English, both written and verbal.
• Able to work remotely and collaborate with regional teams.

Nice to Have

• Experience working in an SEO consultancy or agency environment.
• Familiarity with AI tools for SEO or content optimization.
• Relevant certifications in SEO or digital marketing.