Salesforce Digital Marketing Specialist (Contract-based)

Do you have expertise in Digital Marketing and a passion to play a critical role as the eyes and ears of our patients If you have the passion and the drive to accelerate growth and make people's lives better - then AstraZeneca is the place for you.

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.

At AstraZeneca, we unlock the power of what science can do. Empowered to explore, everyday we work towards our ultimate aim – treating, preventing, modifying and even curing complex diseases.

What you'll do

The Salesforce Digital Marketing Specialist will play a crucial role in optimizing our digital marketing initiatives and enhancing the efficiency and effectiveness of our marketing operations. This individual will work closely with the marketing & medical team to support digital campaigns, manage operational workflows, and leverage analytics to drive performance enhancements. Experience with Salesforce Marketing Cloud and SQL is essential for this role.

This role will be hired on a contract-basis under 3rd party vendor (extendable subject to performance review and business needs).

General Accountabilities:

• Campaign Management: Support the development and execution of digital marketing campaigns using Salesforce Marketing Cloud, ensuring alignment with company goals and brand guidelines.
• Analytics & Reporting: Analyze campaign performance data using SQL and provide actionable insights and recommendations. Prepare and maintain regular reports to track KPIs and progress against goals using tools such as PowerBI.
• Platform Optimization: Manage and optimize marketing automation tools and other digital platforms to enhance efficiency and effectiveness.
• Process Improvement: Identify opportunities to streamline processes and improve workflows within marketing operations.
• Collaboration: Work closely with marketing, sales, and IT teams to ensure seamless integration of digital marketing initiatives.
• Budget Management: Assist in managing and monitoring digital marketing budgets to ensure adherence.
• Technology Integration: Evaluate and implement new technologies that enhance digital marketing capabilities.
• Compliance & Governance: Ensure all digital marketing operations comply with relevant regulations and company policies.

Essential for the role

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Min 3+ years of experience in digital marketing or marketing operations, with proven experience in Salesforce Marketing Cloud and SQL.
• Proficient in Salesforce Marketing Cloud and utilizing SQL for data analysis.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management skills and attention to detail.
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.

Desirable for the role

• Experience with marketing automation, email marketing, and social media platforms.
• Knowledge of CRM systems (Veeva) and data management

Why AstraZeneca

Here you'll have the opportunity to make a meaningful difference to patients lives. With science at its heart, this is the place where breakthroughs born in the lab become transformative medicines – for the world's most complex diseases. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and shaping the patient ecosystem.

With our ground-breaking pipeline, the outlook is bright. Be proud to be part of a place that has achieved so much, yet is still moving forward. There's no better time to join our global, growing enterprise as we lead the way for healthcare and society.

So, what's next

• Are you already imagining yourself joining our team Good, because we can't wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table Brilliant! We have one seat available and we hope it's yours.
• If you're curious to know more then please reach out to Evita Rinaldy. We welcome your application.

Where can I find out more

Our Social Media, Follow AstraZeneca on LinkedIn

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