Sales & Marketing Specialist

We are looking for a creative, proactive, and hands-on Sales & Marketing Specialist to support growth of our new business. In this role, you will play a key part in building our brand presence from the ground up, driving customer acquisition, and supporting sales growth through marketing campaigns and promotional activities across online and offline channels

This is an exciting opportunity for someone who enjoys building things from zero to one, thrives in a fast-paced environment, and is passionate about creating effective marketing initiatives.

Job Responsibilities:

• Develop and execute sales plans, promotions, and marketing initiatives to attract new customers and drive repeat purchases.
• Plan and coordinate online and in-store campaigns in collaboration with internal teams and external partners.
• Create & designing promotional materials, including posters, flyers, social media content.
• Manage social media channels, including Instagram, TikTok, and Facebook, covering content planning, creation, publishing, and audience engagement.
• Support digital marketing initiatives, including paid advertising, affiliate partnerships, and livestreaming activities.
• Track sales performance and campaign results, evaluate effectiveness, and recommend improvements to drive business growth.
• Collaborate with the internal team to ensure all content is reviewed and approved before publication.

Job Requirements:

• 1–3 years of relevant experience in sales and marketing, digital marketing, social media, or a related field.
• Creative and commercially minded, with the ability to turn ideas into actionable marketing initiatives that support business objectives.
• Proficient in Canva and familiar with basic video-editing tools such as CapCut.
• Familiar with Instagram, TikTok, and WhatsApp Business.
• Good communication, copywriting, and organizational skills.
• Proactive, adaptable, and comfortable working independently in a fast-paced environment.
• Willing to support offline marketing activities and in-store campaigns as needed.
• Experience in paid advertising, affiliate marketing, livestreaming, or consumer retail.

Bukalapak is an Equal Opportunity Employer

Bukalapak is committed to creating a diverse and inclusive workplace. We encourage all qualified individuals to apply regardless of race, religion, gender, age, or disability.