Krakakoa was Indonesia's first bean-to-bar craft chocolate company. We work directly with smallholder cacao farmers across Indonesia to improve the quality and value of their harvest, and we've helped hundreds of farmers earn a better living through fair, premium pricing. Our chocolate has been recognised internationally, including multiple wins at the Academy of Chocolate Awards in the UK. As we grow our presence in Indonesia and abroad, we're looking for a Marketing & Sales Manager to lead our brand, commercial marketing, and public presence.
Requirements:
- Minimum 5 years of marketing experience, ideally within F&B, FMCG, or Services industries.
- Proven experience leading digital/online marketing, including social media, website management, and online marketplace strategy.
- Hands-on experience with Meta Business Suite and paid social advertising.
- Well-versed in AI tools such as Gemini, Claude, or ChatGPT for content creation, research, and productivity.
- Expert-level skills in design and productivity software: Adobe Creative Suite, Microsoft Office, and Canva.
- Track record of planning and executing events, from small activations to large-scale B2B/B2C events.
- Comfortable and confident as a company spokesperson for media and PR engagements.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Fluent in English (spoken and written); fluency in Bahasa Indonesia is expected.
- Strong leadership, project management, and cross-functional collaboration skills.
- Willingness and ability to travel regionally within Indonesia and occasionally abroad.
- A genuine interest in sustainable food systems, craft food/beverage brands, or social enterprise is a plus.
Responsibilities:
Marketing Strategy & Leadership
- Own all marketing aspects of the company, developing and executing the annual marketing strategy, calendar, and budget in line with business goals.
- Define and safeguard brand positioning, voice, and visual identity across every channel and touchpoint.
- Set marketing KPIs, track performance, and report results and insights to leadership.
- Manage marketing budget allocation and relationships with agencies, vendors, and freelancers.
Digital & Online Marketing
- Lead online marketing strategy end-to-end: social media, website, SEO/SEM, and e-commerce/online marketplace channels (e.g. Tokopedia, Shopee, Instagram, TikTok).
- Own the content calendar and digital campaign planning, using AI tools (e.g. Gemini, Claude, ChatGPT) to accelerate content creation, research, and reporting.
- Monitor and optimize performance across Meta Business Suite and other ad platforms, managing paid social campaigns and budgets.
- Oversee the company website, ensuring content, product listings, and user experience stay current.
Events & Partnerships
- Plan and lead both small and large-scale events for B2C and B2B audiences, in Indonesia and abroad (product launches, pop-ups, trade shows, tastings, sponsorships).
- Identify and develop new B2B, retail, and distribution partnership opportunities alongside the sales team.
- Coordinate with sales to align marketing campaigns and events with go-to-market and revenue targets.
Brand, PR & Communications
- Act as the company spokesperson for all marketing and PR matters, including media interviews, press releases, and public statements.
- Build and maintain relationships with media, journalists, influencers, and PR partners in Indonesia and internationally.
- Coordinate with other departments (production, sales, impact) to source updated news and stories for content creation.
- Manage crisis communications and brand reputation as needed.
Creative & Content Production
- Design or direct the design of marketing materials, packaging support, and campaign assets using Adobe, Canva, and Microsoft Office.
- Support new product launches with go-to-market plans, packaging input, and launch campaigns.
- Conduct market research and competitor analysis to inform brand and campaign decisions.
