The Parentinc is Southeast Asia's leading mum and baby consumer goods company headquartered in Singapore. Its flagship brand, theAsianparent, is the largest content and community platform for parents in Southeast Asia, reaching over 25 million users monthly and boasting an app store rating of 4.8 stars. The Parentinc also owns and operates the fastest-growing direct-to-consumer brand, Mama's Choice, which manufactures and retails safe, natural, and Halal-certified pregnancy, nursing, and baby care products designed for families in Asia. The Parentinc also acquired Vietnam's largest community platform for women and parents, Webtretho, and motherswork, the major retail distributor for mom and baby products.
The Role
We are seeking a highly strategic and experienced Sales Manager to pioneer our growth in the Offline Modern Trade (MT) channel. The ideal candidate will be responsible for developing the go-to-market strategy, securing listings with key national accounts, and building the foundation for long-term success.
This role requires a blend of strategic planning, high-level negotiation, and hands-on account management to establish our brand presence in Indonesia's top retail environments.
Key Responsibilities
- Strategic Channel Development: Develop and execute a comprehensive strategy to secure direct listings and build partnerships with major national pharmacy chains (Priority: Guardian; Secondary: Watsons, Century).
- Modern Market Penetration: Drive market entry and achieve product listings in premium modern market channels, including key accounts such as Aeon, Ranch Market, Farmers, Diamond, and other relevant retailers.
- Key Account & Distributor Management: Act as the primary point of contact for key accounts and distributor partners. Build and maintain strong, collaborative relationships to ensure strategic alignment, smooth execution, and achievement of sales targets.
- Cross-Functional Collaboration: Collaborate effectively with internal teams (Offline Sales, E-commerce, Warehouse & Logistics, Finance, and Marketing) to support account development, manage promotions, and ensure operational excellence from listing to fulfillment.
- Analysis & Reporting: Monitor market trends, competitor activity, and sales performance within the MT channel, providing regular reports and actionable insights to management.
Qualifications & Requirements
- A total of 8-10 years of proven experience in offline sales.
- Minimum of 5 years recent, focused experience managing the Modern Trade (MT) channel, specifically as a Key Account Executive or Key Account Manager.
- A demonstrable track record of successfully securing listings and managing key accounts within major pharmacy chains (Guardian, Watsons, etc.) and/or premium supermarkets (Aeon, Ranch Market, etc.).
- Excellent negotiation, communication, and relationship-building skills.
- Strategic thinker with the ability to analyze data and translate it into actionable plans.
- Proactive, independent, and able to thrive in a fast-paced environment.
