Sales Manager (Jakarta)

Location: Jakarta Office, Sepatan (Tangerang)

Type: Full-Time

Level: Experienced / Managerial

About the Role

FLO is seeking an experienced Sales Manager to lead our nationwide Indonesia sales team. You'll be responsible for setting sales strategy, managing distribution, and driving revenue growth for some of our brands: Beaumont, Madamsun, SHOTT, Flo, The Cold Crafters.

Key Responsibilities

•Develop and execute the national sales strategy, setting targets by region, channel, and distributor

•Lead, coach, and manage a team of Sales Executives, setting KPIs and conducting regular performance reviews

•Build, manage, and grow relationships with distributors, wholesalers, and key retail accounts across Indonesia

•Identify and onboard new distribution partners and expand FLO's presence in underserved regions

•Monitor sales performance (volume, revenue, market share) against targets and adjust strategy as needed

•Prepare and present regular sales reports and forecasts to senior leadership

•Coordinate closely with the Marketing Manager to align promotional campaigns with sales pushes

•Negotiate trade terms, pricing, and promotional agreements with key accounts and distributors

•Monitor competitor activity, pricing, and market trends within the syrup/powder beverage category

•Travel as needed to visit distributors, key accounts, and regional teams across Indonesia

Requirements

•Minimum 5-7 years of sales experience, including at least 2-3 years in a sales management role

•Proven experience managing distribution networks and key accounts, ideally in F&B, FMCG, or beverage categories

•Strong leadership skills with a track record of building and motivating high-performing sales teams

•Deep understanding of the Indonesian retail/distribution landscape (traditional trade, modern trade, e-commerce)

•Excellent negotiation, analytical, and reporting skills

•Fluent in Bahasa Indonesia; professional working proficiency in English

•Willingness to travel domestically as required

Nice to Have

•Existing distributor/retailer network in the beverage or F&B category

•Experience launching new products or entering new regional markets