Sales Lead

Responsibilities

• Own total sales performance and explain variance against target across all channels (marketplace, website, offline retail, CRM, B2B).
• Lead weekly sales performance reviews and identify key drivers behind results.
• Manage the channel portfolio, deciding product placement and priority by channel based on data.
• Own promotion logic, budget guardrails, and post-campaign evaluation.
• Oversee commercial advertising direction and ensure decisions are evidence-based and traceable.
• Provide accurate demand signals to PPIC for supply planning.
• Lead and develop a Sales SPV and channel owners team.

Qualifications

• 3 - 5 years of experience in commercial, e-commerce, retail, marketplace, or merchandising.
• 1 - 2 years of experience leading a team or function with measurable business ownership.
• Strong in e-commerce economics, sales analytics, commercial planning, and Excel/Google Sheets.
• Experience managing promotions, commercial ads, and channel performance across marketplace, website, and offline retail.
• Analytical mindset: able to break down sales performance into channel, product, and customer drivers.
• Strong communication skills, able to explain data-driven decisions simply and clearly.
• Fashion/apparel experience is a plus but not required.