Sales Executive

SALES EXECUTIVE

Hotel Tugu Bali | Hotel Tugu Lombok

Part of Tugu Hotels & Restaurants Group

Location: Bali & Lombok, Indonesia

Employment Type: Full-Time

ABOUT THE ROLE

Hotel Tugu Bali and Hotel Tugu Lombok are luxury boutique hotels inspired by Indonesian heritage, art, culture, and storytelling. Designed as living museums, both properties offer immersive experiences through thoughtfully curated accommodations, distinctive dining concepts, cultural programs, events, and lifestyle experiences.

We are looking for a strategic, commercially driven, and relationship-oriented Sales & Marketing Manager to drive sales, revenue growth, and market development across both properties.

This role will focus on expanding market opportunities, building strategic partnerships, strengthening brand visibility, and maximizing revenue across rooms, dining, events, weddings, cultural programs, and curated experiences.

WHAT YOU DO

• Drive sales and revenue growth across Hotel Tugu Bali and Hotel Tugu Lombok, including rooms, restaurants, events, weddings, cultural programs, and curated experiences.
• Develop and implement sales and business development strategies targeting Bali, Lombok, and other strategic domestic and international markets.
• Identify and develop new business opportunities and strategic partnerships with lifestyle brands, creative communities, corporate clients, expatriate networks, wellness providers, travel partners, and event organizers.
• Build and maintain strong relationships with corporate accounts, travel agents, DMCs, event planners, wedding organizers, and key local and international partners.
• Actively promote and cross-sell all hotel facilities, venues, dining concepts, and experiences to maximize revenue across departments and properties.
• Conduct market research and competitor analysis to identify trends, new opportunities, and potential areas for business expansion.
• Develop proposals, presentations, commercial agreements, and contracts, and lead negotiations with clients and business partners.
• Collaborate closely with Operations, Marketing, F&B, Creative, and Corporate teams to ensure seamless execution of sales initiatives and guest experiences.
• Represent both properties at networking events, exhibitions, trade shows, sales calls, and community activities to strengthen brand presence and market visibility.
• Develop initiatives and campaigns that increase brand awareness, customer acquisition, and revenue across both properties.
• Ensure all sales and marketing activities consistently reflect Tugu's heritage, storytelling, and luxury hospitality standards.
• Prepare regular sales, marketing, pipeline, and business development reports for Management.

QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Minimum 3–5 years of experience in Sales & Marketing, preferably within luxury hospitality, boutique hotels, lifestyle, tourism, or related industries.
• Strong understanding of the Bali and Lombok markets, including luxury travel, lifestyle trends, corporate segments, and experiential tourism.
• Proven ability to develop new markets, partnerships, and revenue streams beyond traditional room sales.
• Strong network within the hospitality, tourism, corporate, lifestyle, and events industries.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Fluent in English, with proficiency in Bahasa Indonesia.
• Strong commercial awareness with a proactive and results-oriented mindset.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Strong organizational and analytical skills with the ability to manage multiple priorities across two properties.
• High level of professionalism, adaptability, and alignment with luxury hospitality standards.
• Willingness to travel between Bali and Lombok and actively engage in field-based sales and business development activities.

WHAT SUCCESS LOOKS LIKE

• Consistent achievement of sales and revenue targets across Hotel Tugu Bali and Hotel Tugu Lombok.
• Growth across rooms, F&B, events, weddings, cultural experiences, and other revenue-generating offerings.
• Expansion of corporate, travel trade, lifestyle, and strategic partnership networks.
• Increased brand visibility and market presence in Bali, Lombok, and key target markets.
• Development of new revenue streams and business opportunities.
• Strong cross-property collaboration and effective conversion of sales opportunities into revenue.
• Sales initiatives that strengthen the positioning of Tugu Hotels as a distinctive luxury hospitality and cultural experience brand.

TO APPLY

• Please submit your updated CV and a brief cover letter highlighting your relevant sales and marketing achievements and explaining why you are interested in joining Hotel Tugu Bali and Hotel Tugu Lombok.