Sales Executive (Sumatera Region)

About This Position

The position is responsible for achieving sales targets and territory KPIs through effective territory management, distribution expansion, and structured market penetration. This position will cover the Sumatera Region (Lampung, Sumatera Selatan, Bengkulu, and Sumatera Barat). This role focuses on developing official distribution channels starting from high-potential small cities and strengthening the distribution foundation before expanding into wider markets. The position operates independently and is fully accountable for planning and executing sales activities within the assigned territory.

Responsibilities

• Achieve sales targets and KPIs in the assigned territory.
• Develop and expand distribution through licensed wholesalers, sub-distributors, and authorized agents.
• Support the implementation of a structured multi-tier distribution system (principal–distributor–agent–retail).
• Strengthen distribution foundations before entering small retail outlets.
• Execute trade programs and ensure proper implementation in the field.
• Monitor stock movement, pricing stability, product availability, and competitor activities.
• Build and maintain strong relationships with key customers and distribution partners.
• Identify new business opportunities and potential growth areas.
• Prepare regular sales performance and territory reports to the Sales Manager.
• Spend majority of time in the field to ensure effective market coverage and execution.

Qualifications

• Minimum 1 year experience as Sales Supervisor or 5 years as Sales Representative (Tobacco/FMCG).
• Strong understanding of distribution systems and area development.
• Good communication and negotiation skills.
• Target-driven, disciplined, and able to work independently.
• Strong selling skills and customer-oriented mindset.
• Willing to travel extensively within the assigned territory.
• Own vehicle and valid driving license required.