Sales Director -SEA

Director Sales (SEA)

Role Overview

We are looking for a Director Sales (South East Asia) to lead revenue growth across key SEA markets. This role will own regional sales strategy, build and scale high-performing sales teams, and drive strong relationships with brands, agencies, and strategic partners.

The role is both hands-on and strategiccombining direct revenue ownership with team leadership and market expansion.

Key Responsibilities

Revenue & Growth

• Own and deliver regional revenue targets across SEA markets
• Drive new business acquisition with brands, agencies, and trading desks
• Expand existing accounts through upsell, cross-sell, and long-term partnerships
• Build strong pipelines aligned to quarterly and annual goals

Market & Client Leadership

• Act as the senior sales leader and face of mediasmart in the SEA region
• Develop deep relationships with key agency groups, advertisers, and partners
• Identify market opportunities, industry trends, and competitive insights
• Represent the company at industry events, client meetings, and conferences

Team Leadership

• Build, mentor, and scale the regional sales team
• Set clear goals, performance metrics, and accountability frameworks
• Coach teams on solution selling, deal strategy, and negotiation
• Foster a high-performance, collaborative sales culture

Strategy & Collaboration

• Work closely with global sales, product, marketing, and operations teams
• Provide market feedback to influence product roadmap and go-to-market strategy
• Support pricing, packaging, and regional GTM initiatives

Requirements & Experience

• 1015+ years of experience in AdTech / MarTech / Digital Advertising sales
• Strong background selling mobile, programmatic, or performance advertising solutions
• Proven experience leading regional or multi-market sales teams
• Established network with agency holding companies and key advertisers in SEA
• Strong commercial acumen with a track record of closing large, complex deals
• Comfortable operating in a fast-growth, entrepreneurial environment

Key Competencies

• Strategic thinker with strong execution ability
• Consultative, solution-oriented sales approach
• Excellent stakeholder management and negotiation skills
• Data-driven, results-focused mindset
• Strong leadership presence and communication skills

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.

For more details: www.affle.com

About mediasmart:

mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message