Sales Development Representative - Indonesia

Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support - on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.

Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra.

Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.

Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.

The Role

We're looking for a hungry, self-driven SDR to build and own the top of our Southeast Asian sales funnel. You'll be the first point of contact for prospective customers — qualifying inbound leads, running outbound prospecting, and delivering group demos that convert. You'll also play a key role in maintaining and scaling Wati's outbound system, making this role a rare chance to shape how we grow in one of our highest-priority markets.

This role reports to the SEA Sales Lead and works closely with Account Executives to drive pipeline velocity.

What You'll Do

• Qualify inbound leads — engage, score, and route leads to AEs with speed and precision
• Own outbound prospecting — identify, research, and reach out to target accounts across key Indonesia verticals (e-commerce, retail, fintech, education, F&B)
• Run group demos — lead scalable product demos for prospect cohorts, articulating Wati's value clearly and compellingly
• Maintain and improve the outbound system — manage sequences, update CRM hygiene, test messaging, and flag what's working (and what isn't) to continuously improve pipeline quality
• Collaborate with AEs — hand off qualified opportunities with full context so nothing falls through the cracks
• Hit your numbers — weekly activity targets, MQL-to-SQL conversion rates, and pipeline contribution goals

What We're Looking For

• 1–3 years of experience in a sales, business development, or customer-facing role (SaaS or tech preferred)
• Proven track record of hitting outbound or pipeline targets
• Strong communicator — you can write a cold message that gets replies and run a demo that gets people excited
• Familiarity with CRM tools (HubSpot, Salesforce, or similar) and sales engagement platforms
• Highly organised, self-motivated, and comfortable working in a fast-moving startup environment

Languages (non-negotiable):

• Fluent in English and Bahasa Indonesia

Bonus if you also speak:

• Mandarin, Bahasa Malaysia, or Cantonese — especially valuable for cross-market collaboration

Why Join Wati

• High-ownership role in a high-growth market - your work directly moves the number
• Work with a globally distributed, ex-founder-heavy team that moves fast and thinks big
• Clear career path into AE or regional sales leadership as we scale
• Competitive base + commission structure