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simbadda group

Retail Marketing Manager

simbadda group
Indonesia
5-7 Years
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  • Posted 16 hours ago
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Job Description

  • In-Store Branding & Visual Merchandising
  • Develop and maintain strong retail brand presence across branch stores, key accounts, official stores, dealer outlets, and modern trade channels.
  • Ensure store layout, product display, signage, POSM, lighting, and visual merchandising standards are consistently executed.
  • Coordinate store renovation, interior design, contractor management, and retail branding improvements.
  • Monitor customer experience and ensure strong brand visibility at every physical touchpoint.
  • Retail Campaign & Activation
  • Plan and execute offline marketing campaigns including grand openings, product launches, roadshows, exhibitions, atrium activations, and festive promotions.
  • Develop retail event strategies to increase foot traffic, customer engagement, and sales conversion.
  • Manage activation budgets and ensure ROI-driven execution.
  • Collaborate with Brand Marketing and Digital Marketing teams for integrated campaign execution.
  • Channel Support (Dealer / Key Account)
  • Support dealer networks, distributors, key accounts, and strategic retail partners with marketing tools and growth initiatives.
  • Develop channel-specific marketing programs to strengthen sell-out performance.
  • Manage retail partnership branding opportunities and promotional collaboration.
  • Ensure sales channels receive strong support for campaign execution and market expansion.
  • Sales Enablement Training
  • Develop product knowledge programs, retail selling tools, and frontline sales support materials.
  • Conduct sales training for promoters, retail teams, dealers, and key account staff.
  • Improve sales presentation standards and product demonstration effectiveness.
  • Ensure frontline teams understand brand positioning and commercial priorities.
  • Retail Performance Monitoring
  • Monitor store productivity, campaign effectiveness, retail traffic, and conversion performance.
  • Analyze retail sales performance by channel, region, and store type.
  • Provide actionable insights for improving retail operations and market execution.
  • Support management reporting for offline channel performance.

Minimum Qualifications

  • Bachelor's degree in Marketing, Business, Management, or related field.
  • Minimum 5 years of experience in retail marketing, trade marketing, or channel marketing.
  • Minimum 2 years in a managerial or leadership role.
  • Strong experience in dealer, distributor, key account, and retail channel management.
  • Experienced in in-store branding, visual merchandising, retail campaigns, and store activation.
  • Familiar with store renovation, contractor coordination, and retail branding execution.
  • Strong understanding of offline sales performance, customer journey, and retail conversion.
  • Experience in sales training, promoter management, and frontline retail operations.
  • Good analytical, leadership, and cross-functional coordination skills.
  • Proficient in Excel, PowerPoint, and retail performance reporting systems.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Retail Marketing
Employment Type:
Full time

About Company

simbadda group

Job ID: 149777121

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Last Updated: 24-06-2026 06:35:20 PM
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