Built on a Passion for People and Design
Since 1979, Everbest has been committed to bringing together style and quality. What began as a vision to craft accessible fashion has grown into a beloved brand across Asia. Our collections of shoes, handbags, and accessories are thoughtfully designed to reflect the unique needs of our customers - well-crafted, versatile, and made for every moment. We believe that fashion should be both beautiful and attainable, and we strive to make that a reality in every piece we offer.
What You'll Do:
Brand Strategy Development:
- Develop and implement brand strategies to align with the company's vision and goals.
- Research market trends, consumer behavior, and competitor activity to adapt the brand's approach.
- Ensure that the brand positioning is consistent across all touchpoints, including in-store displays, marketing materials, and digital platforms.
Marketing Campaigns:
- Plan and execute marketing campaigns (both online and offline) to promote new shoe collections, seasonal releases, or limited editions.
- Work with creative teams (e.g., designers, copywriters) to create compelling advertisements, visuals, and promotional content that speak to the brand's target audience.
Product Development Collaboration:
- Collaborate with the product development team to ensure the product lines align with brand identity and consumer preferences.
- Provide input into the design and features of footwear collections based on market research and brand goals.
Sales and Revenue Growth:
- Monitor sales performance of different shoe styles and collections to assess the effectiveness of branding strategies.
- Develop pricing strategies in line with the brand's market positioning and profitability goals.
- Work closely with the Head of Operation, Merchandising and VM departments to optimize store layout and product placement to maximize sales.
Brand Communication:
- Ensure consistent brand messaging across all communication channels, including social media, email marketing, and advertisements.
- Engage with consumers through social media platforms, blogs, and other digital channels to foster brand loyalty and advocacy.
Retail & In-Store Experience:
- Collaborate with the retail team to enhance the in-store experience, ensuring that displays, signage, and customer interactions reflect the brand's identity.
- Plan and oversee store activations or pop-up events to build awareness and create excitement around new products.
Market Research & Analysis:
- Conduct market research to identify emerging trends, customer preferences, and gaps in the market.
- Regularly analyze the competition to adjust brand strategies as needed.
Partnerships and Influencer Marketing:
- Identify and develop strategic partnerships with influencers, athletes, celebrities, or fashion figures to boost brand visibility and credibility.
- Manage and negotiate sponsorships, endorsements, or collaborations that enhance the brand image.
Budget Management:
- Oversee the brand's marketing budget, allocating funds to campaigns, promotions, and collaborations effectively.
- Track ROI of marketing investments and adjust strategies based on performance metrics.
Customer Insights & Feedback:
- Gather customer feedback through surveys, reviews, and social media to refine brand strategies and products.
- Use customer insights to influence future product offerings and promotional strategies.
We're Looking For:
- Creativity: Ability to think outside the box for marketing campaigns and product launches.
- Strong Communication: Clear and persuasive in writing and speaking.
- Analytical Skills: Ability to assess market trends and performance data to make informed decisions.
- Project Management: Handling multiple initiatives and deadlines simultaneously.
- Collaboration: Working effectively with cross-functional teams, including design, sales, and marketing.
- Retail Knowledge: Understanding consumer behavior in retail environments, particularly in fashion and footwear.
Why Work at Everbest
At Everbest, we celebrate creativity and innovation. Our team is made up of passionate professionals who care deeply about fashion and customer experience. When you join us, you become part of a brand that's shaping the future of fashion.
We offer:
- Growth opportunities: Continuous opportunities to learn, develop, and grow.
- Collaborative culture: Work alongside an inspiring, dedicated team that values collaboration, diversity, and creativity.
- Impactful Opportunities: Be a part of a brand that is continuously evolving, where your work help shapes the future of fashion and creates meaningful customer experiences.
Benefits:
- Insurance and BPJS
- Lunch
- Sport
- Learning, Growing and Career Development
- Wow Point
- Employee appreciation event
- Birthday Leave
- Refer-a-Friend Program
