Retail Banking Optimization Specialist

About The Role

Retail Banking Optimization Specialists have a unique role in which you are executing digital campaigns strategy to increase activation and improve usage of customers and maintaining programs that educate customers on product functionality to support Jago's aspiration to reach millions of customers. You will work together like-minded people inside the Go To Market organization that oversee the brand's narrative, customer engagement and Acquisition throughout the customer life cycle.

What will you do

• Coordinate day-to-day campaign activities with assigned partners, including timeline, mechanics, materials, and operational requirements
• Execute standalone partner campaigns across relevant customer channels and ensure activities are launched according to plan
• Work with CRM, Marketing, Product, Operations, and other relevant teams to fulfill campaign requirements
• Prepare campaign briefs, customer targeting requirements, promo mechanics, communication materials, and implementation checklists
• Track basic campaign KPIs such as participation, activation, transactions, usage, and campaign cost
• Track basic campaign KPIs such as participation, activation, transactions, usage, and campaign cost
• Identify basic opportunities to improve targeting, communication, mechanics, or execution based on campaign results
• Maintain campaign calendars, documentation, partner activity records, and follow up on agreed action items

What you need to have

• Marketing: 3-5 years or demonstrable experience
• Digital Marketing: 3 years or demonstrable experience
• Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned)
• Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
• Strong analytical skills; bias toward decision making based on data, and high proficiency with analytic tools like google analytics, flurry or even spreadsheet and using it to configure, analyze, and present data.
• Data driven direct ROI performance reporting/analysis - Expertise in campaign optimization tactics for CPA, CPC, CPI and revenue sharing models.
• Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
• Having marketing experience in sharia business will be a plus point
• Proven track record of delivering customer acquisition growth and optimization across key metrics.
• Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers
• Technical Expertise :
• Familiarity with SQL, HTML, XML, and general office software.
• Product, performance, and brand marketing skills
• CRM tools: Braze, CleverTap, etc.