Location: Jakarta
Function/Department: Sales/Trade Marketing
Job Level: Jr. Manager
Tools Provided: Laptop
Contract: Full-time
About Multi Bintang Indonesia
We are the pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, we brew and market iconic brands including BINTANG, Indonesia's most loved beer, Heineken®, the world's leading international premium beer brand, as well as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, and BINTANG 0.0.
Guided by our purpose
Brewing the Joy of True Togetherness to Inspire a Better World, we combine strong brands, innovation, and passion for consumers to create meaningful experiences across Indonesia.
Join us and grow your career in a dynamic environment where your ideas can help shape the future of our business.
About The Job
Multi Bintang Indonesia is looking for a commercially driven Regional Trade Marketing Manager – Java to lead trade strategy and execution across one of our most critical regions.
This role is pivotal in translating national strategies into impactful, locally relevant execution, driving growth through strong collaboration with Sales, Channel Development, and cross-functional teams.
If you bring a strong balance of commercial thinking, field execution, and analytical rigor, and thrive in a fast-paced, competitive environment, this role offers the opportunity to make a meaningful business impact.
Job Purpose And Impact
As Regional Trade Marketing Manager – Java, you will be responsible for driving sustainable growth and execution excellence across the region.
You will develop and implement area strategies, optimize trade investments, and ensure high-quality execution at outlet level, while leveraging market insights to continuously refine approach and improve performance.
This role plays a key part in strengthening business performance, market competitiveness, and return on trade spend, contributing directly to overall commercial success.
Main Responsibilities
- Develop and align area trade marketing strategy and plans with Sales and channel priorities
- Identify growth opportunities across channels and key accounts, translating insights into actionable initiatives
- Lead promotion planning and execution, ensuring optimal ROI and commercial impactDrive excellence in outlet execution (PICOS) and ensure consistent implementation of trade programs
- Conduct regular market visits to build deep understanding of shopper behavior and market dynamics
- Monitor, track, and evaluate campaign performance, providing recommendations for continuous improvement
- Manage and optimize trade marketing budget to balance volume, profitability, and efficiency
CANDIDATE CRITERIA
- Bachelor's degree in Marketing, Business, Economics, or related field
- Minimum 5 years of experience in Trade Marketing, Area Sales, or Commercial roles
- Proven experience in driving trade promotions, managing channels, and delivering area performance
- Strong analytical and commercial acumen, with the ability to translate data into action
- Hands-on approach with strong field orientation and execution focus
- Effective stakeholder management, with ability to collaborate and influence cross-functional teams
- Experience in FMCG, beverage, tobacco, or other regulated industries is an advantage
- Fluent in English, both written and spoken.
Note:
Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at [email protected].
Disclaimer:
- At Multi Bintang Indonesia, your safety and trust are our top priorities. Please be aware of potential recruitment scams. We will never request any form of payment, whether for processing documents, travel arrangements, or any other part of the hiring process. If you ever feel unsure or want to verify the legitimacy of any communication, please reach out to us directly at [email protected]. This is our official email, and we only use addresses ending in @heineken.com.
- We carefully review all applications and will contact candidates whose profiles best match the role. If this opportunity excites you, we encourage you to apply, even if you don't meet every single requirement. Your application will still be thoughtfully considered.
- By submitting your application, you acknowledge that Multi Bintang Indonesia may share your data with trusted third-party partners appointed for recruitment purposes. Your information will be handled with strict confidentiality and in accordance with applicable data protection laws. If you have any concerns or wish to withdraw your consent, please contact us at [email protected].
