Job Description

Location:MUST reside in the Southeast Asia Region

Employment type: Full-time, remote, with regional travel

About Reading Bakery Systems

Reading Bakery Systems (RBS) is a global leader in industrial baking and snack processing equipment, helping manufacturers produce pretzels, biscuits, crackers, baked crisps, pet treats, and other baked snacks. We provide equipment, integrated processing solutions, and technical expertise that help customers improve product quality and production performance. Our R&D facility brings product development and equipment testing together in a fully equipped food processing research facility.

About the Role

Reading Bakery Systems is seeking a Regional Sales Manager to lead sales and business development across the designated Southeast Asia territory.

This is a full-time, home-based position located in Southeast Asia, combining remote collaboration with regular customer visits and travel throughout the assigned territory.

Key Responsibilities

Develop and execute territory and account plans to achieve sales targets and expand RBS's presence across Southeast Asia.
Identify and pursue new business opportunities while strengthening relationships with existing customers and key decision-makers.
Conduct customer meetings and site visits to assess production challenges, investment plans, and equipment requirements.
Collaborate with engineering, applications, and service teams to recommend tailored solutions and demonstrate their operational and financial value.
Coordinate product demonstrations, equipment trials, and process evaluations with the RBS Science & Innovation Center and technical teams.
Manage the sales process from opportunity qualification through proposals, quotations, negotiations, and contract completion.
Ensure a smooth handoff to project and service teams, maintaining customer communication and supporting long-term satisfaction.
Monitor market trends and competitor activity, and maintain accurate CRM records, pipelines, and sales forecasts to guide regional strategy.
Represent RBS at regional trade shows and industry events.

Required Qualifications

Demonstrated success in technical or capital equipment sales, with experience developing business and managing customer relationships in Southeast Asia.
Strong sales and account management skills, including territory planning, opportunity qualification, negotiation, and achievement of sales targets.
Knowledge of commercial or industrial baking equipment, food processing systems, manufacturing processes, or a related industry.
Ability to understand customer needs and work with technical specialists to recommend solutions that support business and production objectives.
Excellent communication, presentation, and relationship-building skills, with the ability to engage both technical and commercial decision-makers.
Strong proficiency in English is required, including the ability to speak, write, and comprehend spoken and written English for customer discussions, technical documentation, proposals, negotiations, and internal collaboration.
Proficiency with CRM systems, business software, and remote collaboration tools to manage sales activities and reporting.
Self-motivation, sound judgment, and strong organizational skills, with the ability to work independently from a home office and collaborate effectively across countries and time zones.
Bachelor's degree in Business, Marketing, Engineering, Food Science, or a related field, or equivalent relevant professional experience.
Willingness and ability to travel regularly within the assigned territory for customer visits, industry events, and business development activities.

Preferred Qualifications

Direct experience selling industrial bakery, snack processing, or related food manufacturing equipment.
Familiarity with mixing, forming, baking, drying, or thermal processing systems.
Experience managing complex equipment sales involving multiple stakeholders and extended purchasing cycles.
Established relationships with bakery or snack manufacturers in Southeast Asia.
Proficiency in additional Southeast Asian languages.