The Regional Retail Head - Sumatra role offers an opportunity for an experienced, hands-on leader to oversee sales operations and drive business growth for a leading company in the retail industry specialising in wellness products. The position plays a critical part in shaping retail sales strategies, expanding market reach, and ensuring consistent performance across dealer networks, showrooms, and modern trade channels.
Responsibilities
- Develop and execute retail sales and distribution strategies across dealer, showroom, and e-commerce channels to achieve regional targets
- Lead sales execution and continuously expand market share in Medan and surrounding areas
- Strengthen dealer networks and ensure strong penetration across local retail channels
- Monitor channel performance, identify gaps, and implement corrective actions to maintain progress against targets
- Drive cost control and operational efficiency across all retail operations
- Identify new market opportunities in the household, hospitality, and corporate sectors for wellness products
- Coach and motivate sales managers to deliver results through market penetration, marketing optimisation, and cross-selling initiatives
- Collaborate closely with Head Office on policies, budgets, sales reporting, and people development
Requirements
- Bachelor's degree in marketing, management, or a related field
- 10+ years of sales experience specialising in retail and wellness products, with at least 5 years in a managerial role
- At least 5 years of hands-on sales experience in Medan, with strong knowledge of the local retail market, customer behaviour, and business dynamics
- Proven track record of leading large teams and consistently achieving sales targets
- Hands-on and commercially driven leadership approach, with the ability to work closely with frontline teams, build dealer relationships, and translate strategy into results
About the company
A company in the health and wellness retail sector. The organisation provides consumer products designed to support wellbeing and comfortable living through retail and distribution channels across the country.
