Regional Marketing Specialist (Indonesia)

Role Overview

We are looking for a Regional Marketing Specialist with a strong lean toward performance and digital marketing to drive PU Prime's local marketing execution in Indonesia.

The role is hands-on and execution-focused, requiring strong campaign logic, data-driven optimisation, and ownership. You will work mainly with paid social and search platforms (Meta, Google, TikTok Ads), local content, and cross-functional teams to drive conversion, grow community engagement, and strengthen PU Prime's brand presence in Indonesia.

This is a newly created role as PU Prime builds out its local presence in Indonesia. With FTD and registrations currently trending down, performance-driven conversion is the immediate priority for this hire.

Key Responsibilities

• Plan, launch, monitor, and optimise paid campaigns across Meta, Google, and TikTok Ads to drive registrations and FTD
• Manage campaign budgets, targeting, and bidding to maximise cost-efficient conversions
• Track and report on campaign performance (CPA, ROAS, conversion rate) and recommend improvements
• Plan and execute A/B tests on creatives, audiences, and landing pages, and apply successful learnings
• Set up and manage official PU Prime Indonesia channels: Telegram, Instagram, and TikTok
• Own the local social media content calendar and posting
• Localise marketing banners and campaign creative
• Plan and run offline community touchpoints / small seminars in cities where PU Prime already has a presence
• Support local campaign launches and manage basic local event logistics
• Assist with local marketing budgeting and coordinate regularly with the wider Marketing division
• Communicate daily with the local Country Manager to understand on-the-ground needs and priorities

Requirements

• Min 4 years of experience in performance/digital marketing, growth marketing, or a related role
• Hands-on experience running paid campaigns on Meta Ads Manager, Google Ads, and/or TikTok Ads Manager
• Comfortable working with campaign performance data (CPA, ROAS, conversion rate) and making data-driven optimisations
• Experience managing social media channels (Instagram, TikTok, Telegram)
• Basic graphic design skills for localising banners and campaign creative
• Basic event management experience
• Strong communication skills and comfortable engaging directly with clients in offline settings
• Comfortable managing budgets and coordinating across teams
• Based in Indonesia; fluent in Bahasa Indonesia and English

Preferred Qualifications

• Forex,CFD,trading or fintech industry experience is a strong plus
• Experience running offline community events or seminars
• Experience localising campaigns for a specific market
• Basic understanding of the customer funnel from acquisition to conversion (FTD)
• Comfortable working with minimal supervision in a fast-moving, early-stage local market setup

What We Are Looking For

The ideal candidate is someone who is proactive, resourceful, and hands-on.

He/She should be comfortable wearing multiple hats — running paid campaigns one day, managing a local seminar the next — and able to prioritise based on what will move conversion and community growth the most.

As Indonesia's local presence grows, this person will have the opportunity to help shape the market's marketing playbook and take on more ownership over time.