Regional Marketing Manager Baby & Child Care APAC

4 Applied
Job Description


  • The Regional Marketing Manager reports into the APAC Regional Associate Marketing Director, BCC. This strategic business leader will be responsible for driving commercial excellence on Huggies Diapers & Wipes to deliver the APAC BCC 2030 Growth Strategy.
  • The Regional Marketing Manager will develop cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing cross-functional and multi-national business teams, including Global, Regional and Local Sector Marketing, Category, Communications, and DCoE.

  • Partner with our lead markets to create winning Brand & Comms development in line with Huggies new creative platform, co-creating with our IISEA markets to develop creative concepts, connections strategy, and production of assets across PESO channels.
  • Partner with our Digital & Analytics team to build a robust PESO tool kit to improve the impact & effectiveness of our media choices across markets in APAC.
  • Drive the key workstreams of Winning in POME, Digital Acceleration, and Social Impact, and manage the APAC Disney partnership.
  • Co-lead the Future Portfolio Vision for Huggies- map out current and future product portfolio with of opportunity, incorporate RGM and SBPPC principles, work with design team on a Design Pack System, and develop a measurement framework.
  • Partner with lead markets on the deployment of the Global/APAC Category Growth Story, integrating into current category tools and business planning.

The ideal candidate will be classically-trained in marketing and possess a high level of understanding of the brand building process. On top of this, they will also have a strong strategic business, commercialization, project management, and analytical skill set to deliver best-in-class in-market execution.
The candidate will have the drive, energy and a strong bias for action while being focused on delivering meaningful results with cross-functional partners. Leading by example, the candidate will effectively use information and emotional intelligence to influence key lead-markets, and drive collaboration even without direct authority. International/regional experience is desirable, but not mandatory.
  • Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.
  • Strong analytical skills, financial acumen, and solid commercial grounding of the GTM process.
  • Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets.
  • Digitally savvy, keeps up to date with MarTech trends. Some experience leading digital initiatives either in regional or local capacity preferred.
  • Min 6 years of experience in FMCG Marketing roles in the region and country
  • Strong cultural sensitivity and a track record of building relationships across different markets and in a matrix organization.




Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Founded in Neenah, Wisconsin, in 1872 and based in the Las Colinas section of Irving, Texas since 1985, the company operated its own paper mills around the world for decades, but closed the last of those in 2012.With recent annual revenues topping $18 billion per year, Kimberly-Clark is regularly listed among the Fortune 500.
As of March 2020, the company had approximately 40,000 employees

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