About Hytech
Hytech is a global management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We empower our clients with comprehensive consulting solutions and robust middle- and back-office support, enabling streamlined operations and forward-thinking strategies.
With a team of over 2,000 professionals, Hytech serves a diverse portfolio of clients, including the world's second-largest CFD trading platform and several leading cryptocurrency exchanges. Our global presence spans across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, and more.
About the Role
We are looking for a Regional Marketing Lead to drive business growth across multiple Southeast Asian markets. Working closely with local marketing teams across Brand, Paid Media, Channel Marketing, and Promotions, you will develop and execute localized marketing strategies for financial products while partnering closely with the Sales team to generate business opportunities, improve lead conversion, and expand market share. This role offers the opportunity to shape regional marketing initiatives, strengthen brand presence, and support business growth in a regulated financial services environment.
Key Responsibilities
- Regional Marketing Strategy & Growth: Develop and execute regional marketing strategies, annual marketing plans, and budgets based on market insights, customer behaviour, competitive analysis, and regulatory developments across assigned markets.
- Commercial Partnership & Financial Product Marketing: Partner closely with the Sales team to establish effective lead management processes, improve marketing-to-sales conversion, and deliver integrated marketing campaigns that support customer acquisition and business growth.
- Brand Development & Digital Marketing: Lead localized brand-building initiatives through integrated campaigns, media engagement, KOL/KOC partnerships, and digital marketing channels including SEM, SEO, social media, CRM, and other performance marketing platforms, while continuously optimising campaign effectiveness and ROI.
- Cross-Functional Collaboration & Compliance: Work closely with Product, Risk, Legal, and regional business teams to ensure marketing initiatives support business objectives and comply with applicable financial regulatory requirements.
- Market Insights & Marketing Excellence: Monitor campaign performance, customer behaviour, and market trends to provide data-driven recommendations, improve marketing effectiveness, and strengthen regional marketing processes and capabilities.
Qualifications & Requirements
- Experience & Background: At least 8 years of marketing experience, including a minimum of 3 years leading or managing a marketing team. Proven experience managing regional marketing initiatives across Southeast Asia or APAC markets. Experience within financial technology (FinTech), banking, payments, or internet financial services is highly preferred.
- Marketing & Commercial Expertise: Demonstrated experience developing integrated marketing strategies, financial product marketing campaigns, and performance marketing programmes, with a strong understanding of customer acquisition, lead management, and commercial growth.
- Stakeholder Management & Leadership: Proven ability to build strong partnerships with Sales and collaborate effectively with cross-functional stakeholders across multiple markets in a fast-paced regional environment.
- Digital Marketing & Analytical Skills: Hands-on experience with digital marketing channels, marketing analytics, CRM platforms, and performance measurement tools such as Google Analytics. Strong analytical skills with the ability to translate data into actionable business insights, supported by strong presentation and business writing skills.
- Education & Language: Bachelor's degree in Marketing, Business, Finance, or a related discipline is preferred. Strong English communication skills are required. Additional proficiency in Russian, Vietnamese, Indonesian, or other relevant regional languages is an advantage.
