Build user segmentation frameworks and design high-impact market initiatives tailored to diverse lifecycle stages, directly fueling core business objectives
Develop comprehensive short-term and long-term budget allocations, coupled with innovative campaign mechanisms that balance user growth with sustainable ROI
Proactively pilot and scale experimental initiatives aimed at enhancing long-term user stickiness and overall ecosystem vitality
Advocate for CRM strategies across regional and local teams, securing stakeholder buy-in and driving implementation of initiatives
Design and execute robust A/B testing protocols to validate hypotheses and test new initiatives
Analyse test results and user behaviors to form actionable insights and strategic pivots
Partner with Product and Engineering teams to integrate cutting-edge AI and algorithmic solutions define sophisticated KPIs to measure the success of innovative solutions
Oversee the deployment and optimization of automated campaigns across regions work with regional and local teams to ensure precision targeting and operational excellence
Requirements:
Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field
Relevant experience in working with data, drawing insights, designing reporting templates, and forming practical data-driven solutions is a plus
Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides. Hands-on experience with LLM is a plus
Knowledge of A/B testing and able to design experiments to conduct hypothesis testing
Good communication and stakeholder management skills
Self-motivated and eager to learn, and have the ability to work both independently and collaboratively
