Responsible for new customer acquisition (dealers, retailers, and key accounts) to drive distribution expansion and increase sell-in.
Manage the end-to-end acquisition process from prospecting, pitching, and negotiation through closing and first PO.
Develop and execute channel expansion strategies and market mapping based on regional market potential.
Develop and acquire national and regional key accounts to generate large-scale business opportunities.
Ensure successful new customer activation, including product, pricing, programs, and sales readiness.
Support grand opening preparation in collaboration with Brand & Retail Marketing teams.
Ensure store and commercial readiness before grand opening, including display, promotions, stock, and sales plans.
Manage initial customer performance until operations stabilize, ensuring sell-in continuity and readiness for sell-through.
Conduct a structured handover to the Area Sales Manager once the customer/store is operational and stabilized.
Monitor and control Customer Acquisition Cost (CAC) related to business development and new customer acquisition.
Temporarily cover the Area Sales Manager function in vacant territories, ensuring business operations, sell-through, sell-out, dealer performance, pipeline management, and cross-functional coordination remain on track until a structured handover is completed.
Perform special assignments, initiatives, and ad hoc projects as assigned by management to support departmental and company objectives.
Minimum Qualifications
Bachelor's degree in Business, Management, Marketing, or related field.
Minimum 5 years of experience in Business Development, Sales, or Channel Development.
Proven experience in new customer acquisition, key account development, and channel expansion.
Strong understanding of GT, MT, retail, dealer, and distribution channels.
Strong prospecting, negotiation, closing, and relationship management skills.
Experience in market mapping, territory development, and sales pipeline management.
Strong commercial, analytical, and data-driven mindset.
Willing to travel extensively and temporarily cover assigned territories.
Experience in consumer electronics, IT, FMCG, retail, or distribution is preferred
