Region Consumer Engagement Manager

5-7 years
4 months ago
Job Description

As a Region Consumer Engagement Manager, you will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the Jabodetabek region aligned with the headquarter initiatives. You will work closely with the CE, Marketing, and cross functional team.

What Will You Do

    • To support Region CE Senior Manager to drive consumer engagement focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver District target completed orders and active users
    • Managing all day to day marketing executional activities from all districts & branches needed to deliver the consumer engagement plans. e.g. contract, PO, invoice, etc.
    • Ensure all consumer engagement activities in districts & branches are delivered with given standard of accuracy, completeness, timeliness as per the standard package and local initiatives
    • Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis
    • Internally work with direct responsibility to deliver district executions and targets with close coordination with Region CE Manager in executing events, exhibits, and other activities
    • Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results
    • Be responsible for setting the integrated communications plan and ensure consistency of messaging and brand communications Working closely with the sales, government relations, and operations team

What Will You Need

    • Bachelor degree from top university or any well-known universities from each region or abroad with GPA 3.2 or equivalent
    • Preferably majoring in Marketing Management or Business
    • At least 5-7 years of working experience in marketing
    • Solid experience in partnership and digital marketing
    • Strong analytical and planning skills
    • Excellent problem-solving skill with the ability to play it well independently and in a team
    • Easily adapt to change, shows flexibility, prioritisation, organisation and time management skills
    • Excellent communication skills with demonstrated interpersonal flexibility and strong team management skills
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek
Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

Job Source:

Gojek is an Indonesian on-demand multi-service platform and digital payment technology group based in Jakarta. Gojek was first established in Indonesia in 2010 as a call center to connect consumers to courier delivery and two-wheeled ride-hailing services. Gojek launched its application in 2015 with only four services: GoRide, GoSend, GoShop, and GoFood. Valued at US$10 billion today, Gojek has transformed into a super app, providing more than 20 services.

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