Design the most appropriate research approach to answer each key business question select suitable methodologies.
Lead end-to-end research projects: from clarifying objectives, methodology planning, buyer recruitment, moderation, analysis, to insightful reporting
Execute and analyze qualitative methodologies including in-depth interviews (IDIs), focus group discussions (FGDs), diary studies, and immersion research related to e-commerce buyer behavior
Translate qualitative findings into clear, actionable recommendations tailored for stakeholders in Marketing, Business Development, Product, and Operations
Collaborate effectively with internal teams and external research agencies, ensuring high-quality outcomes from external partners
Occasionally support or conduct usability testing, persona development, and user journey studies - especially valuable when collaborating with product or UX teams
Support buyer recruitment for qualitative studies and immersion trips, including screening and facilitating sessions
Monitor industry trends and platform dynamics to contextualize insights and spot growth opportunities
Requirements:
Bachelor's Degree in a related discipline (e.g., Marketing, Psychology, Sociology, Communication, or Business Administration)
2-3 years of experience in Market Research, with strong hands-on experience in qualitative research agency-side experience is a plus
Strong understanding of qualitative research frameworks, and ability to recommend the right methodology to best answer different types of research questions
Demonstrated creativity and an innovative mindset, with the ability to approach research challenges from fresh perspectives
Experience in managing end-to-end qualitative research projects-from framing research objectives, designing guides, buyer recruitment, moderation, analysis, to final reporting.
Proficiency in Excel and Google Suite (e.g., Google Sheets, Docs, and Slides), familiar with Lyssna/Hotjar is a plus.
Excellent storytelling and communication skills (written and verbal), with the ability to engage stakeholders across functions and levels
Detail-oriented, able to manage multiple tasks independently, meet deadlines, and thrive in a fast-paced environment
