Public Relations Specialist

Claude is a womenswear ready-to-wear brand made for everyday elegance. As we continue to grow in Indonesia and internationally, we are looking for a PR & Marketing team member to strengthen Claude's brand presence, relationships, partnerships, and customer reach.

Key Responsibilities

• Develop and execute PR and marketing strategies to increase Claude's brand awareness and reach.
• Build and maintain relationships with media, editors, stylists, influencers, KOLs, celebrities, and other relevant industry partners.
• Identify and coordinate influencer and KOL collaborations, from outreach and seeding to campaign execution and reporting.
• Develop creative partnership and collaboration opportunities with other brands, venues, communities, and organizations.
• Manage press releases, media kits, product seeding, gifting, and media outreach.
• Support new collection launches, store openings, pop-ups, events, and other brand activations.
• Work closely with the Creative Marketing team to ensure campaigns receive strong external exposure.
• Research new marketing opportunities and emerging platforms relevant to Claude's target customers.
• Monitor PR coverage, influencer performance, campaign reach, and other marketing KPIs.
• Help develop Claude's presence in Indonesia and international markets.
• Maintain organized databases of media, KOLs, influencers, partners, and relevant industry contacts.

What We're Looking For

• Strong communication and relationship-building skills.
• Naturally outgoing and comfortable reaching out, networking, negotiating, and building relationships.
• Strong understanding of fashion, lifestyle, influencers, and contemporary culture.
• Good understanding of social media and digital marketing.
• Commercially minded — able to consider reach, engagement, brand positioning, and sales impact when evaluating opportunities.
• Highly organized and able to manage multiple collaborations and projects simultaneously.
• Strong written and spoken Bahasa Indonesia and English.
• Previous experience in fashion, beauty, lifestyle, PR agency, media, or influencer marketing is preferred.
• Existing relationships with media, KOLs, influencers, or fashion industry contacts are a strong plus.

The Ideal Person

• You are a connector and opportunity finder. You enjoy meeting people, building relationships, and finding creative ways to put Claude in front of the right audience. You understand that good PR is not simply about getting exposure — it is about creating the right exposure for the brand.