About Rukita
Rukita is the nation's leading community-driven proptech company, improving urban living across major cities and for hundreds of members. We perfect the modern hassle-free rental experience using our unique approach, designing and operating co-living experiences.
Rukita's design-driven and end-to-end property management services - powered by technology - allows us to meet the needs of today's urban living. Focusing on community, convenience and experience, we constantly push the boundaries of quality lives at an affordable price.
The Rukita family is made out of a motley crew of real estate professionals, engineers, technologists, community builders, designers, marketers, happiness officers, and so much more. As a family, we work cohesively, collaboratively, value entrepreneurship, and do whatever it takes to deliver happiness in a living space.
Requirements
- 5+ years of experience in growth marketing or similar roles
- Proven track record of cross-functional project execution in a fast-paced environment
- Strong understanding of both demand-side and supply-side growth funnels
- Excellent organizational, communication, and stakeholder management skills
- Comfortable handling both strategic planning and operational execution
- Ability to multitask and manage multiple projects simultaneously with attention to detail
- Background in tech startup, proptech, or e-commerce is a plus
- Familiarity with SEO, performance marketing, and UX optimization
- Experience working with CRM systems, marketing automation tools, and data dashboards is a bonus
Key Responsibilities
Project Management & Cross-functional Orchestration
- Act as the Project Manager for all lead generation initiatives across departments
- Align, coordinate, and drive cross-functional collaboration between Marketing, Sales, Supply, Product, and Data teams
- Ensure each stakeholder understands their role, responsibilities, and deadlines
Growth Strategy & Execution
- Work with Marketing to brainstorm and implement strategies for effective and cost-efficient leads generation
- Monitor and support the execution of campaigns across digital, offline, and partnership channels
- Collaborate with Product & Tech to optimize website, app, and internal systems for lead conversion
Performance Tracking & Optimization
- Work with the Data Team to ensure all lead generation activities are tracked with clear metrics and KPIs
- Set up proper dashboards and reporting mechanisms to evaluate effectiveness
- Conduct post-mortems and identify learnings from each initiative for future improvement
SOP & Operational Excellence
- Ensure all initiatives are implemented according to established SOPs
- Manage timelines and deliverables for each lead generation initiative
- Proactively identify bottlenecks or risks, and implement solutions
