Job Purpose :
The Product Specialist is responsible for analyzing smartphones and smart devices, defining product positioning, developing pricing recommendations, and translating technical specifications into clear and effective sales and product communication strategies for Sales, Trainers, Promoters, and Channel Partners. This role is expected to work independently while serving as the key liaison between the Indonesia team and the principal/HQ in China, ensuring effective communication on product information, product strategies, and the evolving needs of the Indonesian market.
Key Responsibilities :
- Product Analysis & Positioning : Analyze new product specifications, define target customers, pricing segments, product positioning, and key competitors, evaluate product strengths, weaknesses, opportunities, and risks, and conduct competitive analysis based on specifications, pricing, brand strength, distribution channels, and consumer needs.
- Pricing Recommendation : Develop pricing recommendations based on product specifications, competitor pricing, brand positioning, profit margins, and market conditions, while creating price ladders, optimizing the product portfolio, and providing pricing simulations and positioning scenarios prior to product launch.
- KSP & Product Communication : Develop compelling Key Selling Points by translating technical specifications into clear customer benefits, creating product stories, sales scripts, competitor rebuttals, objection-handling guides, and product FAQs, and preparing KSP materials to support Training, Sales, Marketing, and Promoter teams.
- Market & Competitor Intelligence : Monitor competitor products, pricing, promotions, positioning, and market activities, analyze smartphone trends and consumer needs in the Indonesian market, provide product and configuration recommendations, and deliver regular competitor and market insight reports.
- Product Launch Support : Support new product launches by developing product strategies, including competitive comparisons, pricing analysis, launch positioning, Key Selling Points (KSP), and sales arguments, while coordinating with GTM, Sales, Training, Marketing, Channel teams, and HQ China, and evaluating post-launch product performance to recommend improvements.
- HQ & Cross-Functional Coordination : Communicate effectively in Mandarin with the principal and HQ China, translate product information and strategies into market-appropriate plans for Indonesia, provide data-driven market feedback to HQ, and ensure consistent product information and positioning across all departments.
Requirements :
- Bachelor's degree in Business, Marketing, Engineering, Communications, or a related field
- Minimum 3 years of experience in Product Management, Product Marketing, Go-to-Market (GTM), the smartphone or consumer electronics industry, or a related field
- Strong knowledge of smartphones and smart device technologies, including chipsets, cameras, batteries, displays, software, AI features, connectivity, and emerging technologies.
- Proven ability to analyze product specifications and determine pricing, target customers, competitive positioning, key competitors, product strengths and weaknesses, Key Selling Points (KSP), and market positioning strategies.
- Proficient in pricing and competitive analysis using Microsoft Excel or Google Sheets, as well as creating clear, concise, and persuasive product presentations and materials.
- Fluent in Mandarin for business communication with HQ China and proficient in Bahasa Indonesia; English proficiency is an advantage.
- Strong analytical thinking, commercial acumen, and a solid understanding of the Indonesian smartphone market.
- Experience with smartphone brands, distributors, consumer electronics retailers, market research firms, or product training organizations is preferred.
- Up-to-date knowledge of major smartphone brands, including OPPO, vivo, Xiaomi, Samsung, realme, Infinix, Tecno, and other leading market players.
- Ability to translate technical product specifications into effective sales and marketing strategies, provide data-driven recommendations, manage multiple product launches simultaneously, and work independently in a fast-paced environment with a proactive, detail-oriented, and results-driven mindset.
