Responsibilities
- Operations & Execution
- Manage day-to-day operations on CMS for Virtual Gift and Live Shopping campaigns (uploading, scheduling, maintaining accuracy).
- Track campaign performance and provide weekly/monthly reporting.
- Support QA (quality assurance) for live campaigns to ensure seamless user experience.
- Go-to-Market (GTM) & Campaign Support
- Assist in the creation and execution of GTM strategies for new features, promotions, or events.
- Conduct competitor benchmarking and market research to identify trends in gifting and live commerce.
- Collaborate with creative, content, and design teams to deliver marketing assets.
- Creative Ideation & Content Support
- Brainstorm innovative ideas for gift packs, special campaigns, live shopping activations, and seasonal promotions.
- Propose creative ways to enhance user engagement through storytelling and gamification
Requirements
Education: Final year student or recent graduate in Business, Marketing, Communications, or a related field.
Analytical Skills: Proficiency in Google Sheets or Excel, with the ability to track metrics and translate data into readable reports.
Technical Aptitude: Quick to learn internal CMS tools and a general comfort level with digital platforms.
Meticulous Attention to Detail: A high degree of accuracy in scheduling and asset management to avoid operational errors.
Creative Flair: Strong brainstorming skills and a keen interest in current digital trends, pop culture, and social commerce.
Communication & Agility: Proactive communicator who thrives in a fast-paced environment and enjoys collaborative problem-solving.
Platform Passion: A genuine interest in the entertainment industry, sports streaming, or the e-commerce landscape.
- Preferred Skills (Nice-to-Haves)
Previous internship experience in an e-commerce or digital agency setting.
Familiarity with AI tools for creative asset generation (e.g., Midjourney, Canva, or ChatGPT).
A fan of sports or local entertainment content, which helps in understanding the target audience's behavior.
