Product Marketing Specialist

Company Description PT SELULAR INDO PRATAMA (FELIXINDO) was founded with the vision of making cutting-edge technology accessible to individuals across Indonesia. Since 2011, the company has grown from a mobile phone boutique into one of the most comprehensive gadget and IoT ecosystems in the country. Guided by the principle of Customer First, Future Ready, FELIXINDO combines strong traditional retail expertise with advanced digital platforms. This approach enables a seamless and distinctive shopping experience for customers seeking the latest devices and connected solutions.
Role Description The Product Marketing Specialist is a full-time, on-site role based in Jakarta, Indonesia. This role is responsible for planning and executing product marketing initiatives across FELIXINDO's gadget and IoT portfolio. Daily activities include conducting market and competitor analysis, defining product positioning, supporting go-to-market campaigns, and collaborating closely with sales and product management teams. The specialist will develop marketing content and sales enablement materials, track performance of promotional activities, and provide data-driven insights to improve product strategies. The role also involves coordinating with internal and external stakeholders to ensure consistent messaging and a strong brand presence in both retail and digital channels.
Qualifications

• Strong Market Research and analytical skills to understand customer needs, trends, and competitors.
• Excellent Communication skills for clear, persuasive messaging and cross-functional collaboration.
• Experience in Go-to-Market Strategy, including launch planning, positioning, and campaign execution.
• Background in Sales or sales support, with the ability to align marketing initiatives to revenue goals.
• Knowledge of Product Management principles to work effectively with product and merchandising teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Familiarity with consumer electronics, gadgets, or IoT products is an advantage.
• Proficiency in data-driven decision-making, including use of basic marketing analytics tools.
• Ability to work on-site in Jakarta, manage multiple projects, and adapt to a fast-paced retail-tech environment.