Product Marketing Specialist

Job Summary

Develop and execute Go-To-Market strategies to support successful product launches, market penetration, and achievement of business targets.

Job Description

• Develop and execute Go-To-Market strategies to support successful product launches and achieve targeted business objectives.
• Conduct market and consumer research to identify market opportunities, customer needs, trends, and relevant business insights.
• Translate market and consumer insights into actionable product marketing strategies and Go-To-Market initiatives.
• Coordinate and execute marketing campaigns and activation programs to increase product awareness, market penetration, and sales conversion.
• Collaborate with Sales and distribution teams to ensure sales readiness, effective distribution strategies, and alignment with Go-To-Market plans.
• Monitor and analyze the performance of Go-To-Market strategies and marketing initiatives to identify areas for improvement and optimize results.
• Collaborate with Marketing, Sales, distributors, and retail partners to ensure effective execution of product marketing and Go-To-Market activities.

Job Requirement

• Bachelor's degree in Business, Management, Marketing, or a related field.
• Minimum 3-5 years of experience in Product Marketing, Marketing, Business Development, Go-To-Market, or related functions.
• Strong understanding of market research, consumer insights, product marketing, and business development.
• Good understanding of product knowledge and the ability to translate product features into relevant customer and market value.
• Strong analytical and problem-solving skills with the ability to identify market opportunities and develop actionable recommendations.
• Strong communication and collaboration skills, with the ability to work effectively with Sales, Marketing, distributors, and retail partners.
• Adaptive and agile in managing changing priorities and business needs, with strong execution and organizational skills.