Product Marketing Manager

5-7 years
a month ago
Job Description

What Is Shipper :

Shipper is a growing technology company based in Jakarta. With our mission to move our society forward, we provide well-rounded logistics solutions for businesses of all sizes. Today, we offer several services including First-Mile Pickup and Delivery, Fulfillment/Warehouse Management, and Cross-Border shipping services. We are financially supported by eminent investors, including Naspers, Floodgate, Y-combinator, Lightspeed Ventures Partners, Insignia Ventures Partners, DST Global Partners, and Sequoia Capital India.

Why Join Shipper :

An opportunity to build the next Unicorn and work with some of the smartest people in their fields and specialties. While also creating an impact by supporting small sellers and micro-entrepreneurs across the nation

Job Responsibilities:

  • Develop and execute product marketing strategies and plans to build product awareness and demand generation for our B2B enterprise solutions.
  • Collaborate closely with the product and sales teams to understand product features, benefits, and customer pain points.
  • Create and deliver compelling messaging and positioning that resonates with Enterprise customers.
  • Drive mid funnel activities through CRM Marketing & Telemarketing to nurture and convert Marketing Qualified Leads to Opportunities.
  • Analyze market trends, customer feedback, and competitive landscapes to identify opportunities and threats.
  • Plan and execute product launches, including defining go-to-market strategies and tactics.
  • Measure and report on the success of marketing campaigns and their impact on product adoption and revenue.
  • Establish efficient pipeline tracking and attribution to improve velocity and visibility.

Job Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Minimum 5 years of experience in B2B product marketing in enterprise solutions or logistic and supply chain solutions.
  • Strong understanding of B2B marketing strategies, tactics, funnels and best practices.
  • Exceptional written and verbal communication skills.
  • Ability to translate complex technical features into customer-centric benefits.
  • Proficiency in market research, data analysis, and competitive intelligence.
  • Results-driven, with a focus on achieving and exceeding targets.
  • Experienced in b2b demand generation to acquire leads and potential customers through digital marketing.