Product Marketing Manager

What Is Shipper :

Shipper is a growing technology company based in Jakarta. With our mission to move our society forward, we provide well-rounded logistics solutions for businesses of all sizes. Today, we offer several services including First-Mile Pickup and Delivery, Fulfillment/Warehouse Management, and Cross-Border shipping services. We are financially supported by eminent investors, including Naspers, Floodgate, Y-combinator, Lightspeed Ventures Partners, Insignia Ventures Partners, DST Global Partners, and Sequoia Capital India.

Why Join Shipper :

An opportunity to build the next Unicorn and work with some of the smartest people in their fields and specialties. While also creating an impact by supporting small sellers and micro-entrepreneurs across the nation

Job Responsibilities:

• Develop and execute product marketing strategies and plans to build product awareness and demand generation for our B2B enterprise solutions.
• Collaborate closely with the product and sales teams to understand product features, benefits, and customer pain points.
• Create and deliver compelling messaging and positioning that resonates with Enterprise customers.
• Drive mid funnel activities through CRM Marketing & Telemarketing to nurture and convert Marketing Qualified Leads to Opportunities.
• Analyze market trends, customer feedback, and competitive landscapes to identify opportunities and threats.
• Plan and execute product launches, including defining go-to-market strategies and tactics.
• Measure and report on the success of marketing campaigns and their impact on product adoption and revenue.
• Establish efficient pipeline tracking and attribution to improve velocity and visibility.

Job Requirements:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Minimum 5 years of experience in B2B product marketing in enterprise solutions or logistic and supply chain solutions.
• Strong understanding of B2B marketing strategies, tactics, funnels and best practices.
• Exceptional written and verbal communication skills.
• Ability to translate complex technical features into customer-centric benefits.
• Proficiency in market research, data analysis, and competitive intelligence.
• Results-driven, with a focus on achieving and exceeding targets.
• Experienced in b2b demand generation to acquire leads and potential customers through digital marketing.