Join PT Mortar Prakarsa Utama, the new joint venture between Cipta Mortar Utama and Indocement Tunggal Prakarsa, uniting two of Indonesia's strongest leaders in cement and mortar and backed by the capabilities of a major global group. As Product Marketing Manager for TR Mortar, you will drive product strategy, shape market growth, and deliver greater value-for-money solutions to customers in one of the fastest-growing segments of building materials.
In this highimpact role, you will also strengthen the brand's presence across Indonesia, elevate its digital footprint, and lead a growing marketing team in executing campaigns that accelerate market adoption. This is your opportunity to help define the future of TR Mortarbuilding a brand with deep local heritage, strong technical expertise, and globalclass support. Step in and make your mark on an industryshaping journey.
Two industry leaders. One powerful new force.
Step up as our Product Marketing Manager for TR Mortar
Responsibilities:
- Drive deep market and customer understanding by monitoring construction trends, competitor strategies, and customer pain points across masons, contractors, architects, developers, and distribution partners.
- Convert market insights and Voice of Customer (VOC) into clear product requirements, value propositions, and inputs for product development and innovation.
- Lead product strategy and positioning, including portfolio optimization, competitive gap analysis, and collaboration with R&D and Operations for new product launches or improvements.
- Develop and manage pricing strategies, conduct margin and profitability analysis, and work closely with Finance to ensure strong business performance.
- Lead GotoMarket execution by defining target segments, creating launch campaigns, coordinating crossfunctional teams, and enabling Sales through training and sales tools.
- Strengthen channel marketing across general trade, retail, and distribution by managing promotions, dealer programs, merchandising, and brand visibility.
- Build strong productlevel brand presence by developing social media presence, digital content, technical materials, and sustainability messaging to reinforce differentiation in the market.
Job Requirements:
- Bachelor's degree in Marketing, Business, or Engineering with 5+ years of experience in brand, product or trade marketing; candidates from nonconstruction materials industries are welcome if they have a strong engineering education background
- Strong analytical skills, commercial acumen, and ability to convert technical product features into clear customer value.
- Excellent communication, stakeholder management, and project leadership capabilities.
- Digitally savvy, willing to do field visits, and able to collaborate closely with Sales, R&D, and Operations teams.
