About the Role
As a Product Marketing Manager Lending, you will own the growth and success of our lending products from a marketing perspective. Acting as the business owner for your product portfolio, you will develop and execute go-to-market strategies, optimize the customer journey, and drive sustainable acquisition, activation, and retention.
You will work closely with Product, Engineering, Business, CRM, Brand, Creative, and Performance Marketing teams to deliver impactful campaigns, improve product adoption, and uncover growth opportunities through data-driven insights. This role requires someone who thrives in fast-paced environments, takes end-to-end ownership, and has a strong understanding of Indonesia's digital lending ecosystem.
What You'll Do
- Own the end-to-end marketing strategy and growth performance of Flip's lending products, treating each product as a business with clear growth and profitability objectives.
- Develop and execute go-to-market strategies for new product launches, feature releases, and marketing initiatives across multiple channels.
- Analyze customer journeys and marketing funnels to identify opportunities for improving acquisition, activation, conversion, retention, and engagement.
- Leverage data to perform funnel analysis, cohort analysis, CAC/LTV evaluation, and campaign performance measurement, translating insights into actionable strategies.
- Lead cross-functional projects involving Product, Engineering, Business, Brand, Creative, CRM, Performance Marketing, and other stakeholders to ensure timely and high-quality execution.
- Collaborate with Product teams to shape product positioning, value propositions, messaging, and customer communication strategies.
- Partner with CRM and Performance Marketing teams to optimize lifecycle marketing, customer segmentation, and personalized campaigns.
- Monitor market trends, customer behavior, competitor activities, and regulatory developments within Indonesia's lending industry to identify growth opportunities and mitigate risks.
- Continuously experiment, measure, and optimize marketing initiatives to maximize business impact and customer experience.
What We're Looking For
- 7+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or a related role, preferably within fintech, lending, or digital financial services.
- Strong ownership mindset with the ability to independently drive product growth and make data-informed business decisions.
- Proven experience managing end-to-end go-to-market initiatives and leading complex cross-functional projects involving multiple stakeholders.
- Strong analytical skills with hands-on experience in funnel analysis, cohort analysis, customer segmentation, conversion optimization, and marketing performance measurement (including CAC, LTV, and other growth metrics).
- Excellent project management skills with the ability to prioritize multiple initiatives and deliver results in a fast-paced environment.
- Exceptional communication and stakeholder management skills, with experience collaborating across Product, Engineering, Business, Brand, Creative, CRM, and Performance Marketing teams.
- Deep understanding of Indonesia's fintech landscape, digital lending customer behavior, and the regulatory environment, including OJK regulations.
- A customer-centric mindset with strong problem-solving skills and a passion for building products and marketing strategies that deliver meaningful customer value.
- Experience working with experimentation frameworks (A/B testing), growth initiatives, and data-driven optimization is a strong plus.
