Product Marketing Intern (Next Level Internship)

The Next Level Internship program by Mekari is a highway for achievement-oriented young talents to #ElevateThroughImpact in a competitive and encouraging environment, where they get to contribute in raising Indonesia's software standard.

If You Are

• A University student studying in Indonesia, or;
• An alumnus, max. 1 year after graduation
  
  

Send in your application now and start your journey to:

• Experience working at Indonesia's no. 1 SaaS company
• Get a min. 3-month period internship experience with your preferred team and role
  
  

By applying through this opening, you are applying specifically for the role of Product Marketing Intern:

Job Description

Market Research and Analysis

• Conduct thorough market research to understand trends, opportunities, and the competitive landscape.
• Identify target market segments and develop deep insights into customer needs and preferences.
• Analyze competitor products, strategies, and market positioning.
  
  

Product Positioning and Messaging

• Develop and articulate clear and compelling product positioning, messaging, and value propositions.
• Ensure consistency in messaging across all marketing channels and materials.
• Clearly define the segment/ideal customer profile for the product and ensure the regular evaluation is in place to validate and iterate the ideal customer profile.
  
  

Go-to-Market Strategy

• Develop comprehensive go-to-market strategies for new products and features.
• Develop the marketing strategy, outbound, and partnership strategy for both acquisition and expansion.
• Plan and execute product launches, including coordinating cross-functional teams.
  
  

Sales Enablement

• Create sales tools and collateral, such as presentations, product demos, battlecard, and case studies.
• Train and support the commercial team to ensure they understand the product and its value proposition.
• Develop strategies to support the commercial team in achieving their goals.
  
  

Performance Tracking and Analysis

• Monitor and analyze the performance of campaigns and initiatives.
• Develop and maintain key performance indicators (KPIs) to measure iniatives effectiveness.
• Provide actionable insights and recommendations to optimize marketing, sales, and partnership strategies and improve ROI.
  
  

Customer and Market Feedback

• Gather and analyze customer feedback to inform product development and improvement.
• Act as the voice of the customer within the organization.
• Collaborate with the research team to gather more insights about the customers and market to contiuesly iterate on the go-to-market strategy and to some extent product feedback.
  
  

Cross-Functional Collaboration

• Work closely with HoB, product management, sales, AM, marketing, telesales, partnership, SDR, customer success, and other teams to align on the go-to-market strategy and business goals.
• Maintain effective communication with key stakeholders.
• Foster a collaborative environment to ensure successful product launches and ongoing marketing efforts.
  
  

Requirements

• A final-year student or recent graduate in Marketing, Business, Communications, or a related field.
• Basic understanding in marketing or digital product design.
• A keen eye for detail, with strong organizational and time-management skills to manage multiple priorities.
• Proactive, enthusiastic, and eager to learn about product marketing in a dynamic SaaS environment.
• Strong writing and editing skills in both Bahasa Indonesia and English.
  
  

Still got any questions Shoot us a DM on Instagram at @lifeatmekari

Good luck and we hope you make it to the Next Level of your journey with Mekari!

Mekari Next Level Internship Program: Pick Your Team, Pave Your Way