Product Marketing Executive

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

- Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
- Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
- Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
• 1-2 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g. Braze, SFMC) is a plus
• Experience in HTML is a plus