Own the product strategy and roadmap for the subscriber lifecycle, from subscription acquisition through retention, cancellation prevention, reactivation, and win-back.
Develop products and experiences that help users subscribe, stay subscribed, and return after cancellation.
Identify opportunities to improve subscription conversion, activation, renewal, retention, and subscriber lifetime value (CLV).
Own the product experience and capabilities related to Trial and introductory offers, Subscription renewal, Cancellation, Subscription pause, downgrade, and plan changes, reactivation and win-back.
Build and improve promotional and offer management tools that enable the business to launch and manage subscription promotions.
Partner with Marketing, CRM, Commercial, and Finance teams to create effective and sustainable promotional strategies.
Use customer behavior, data, and research to identify key drivers of subscription conversion and churn.
Translate customer and business problems into clear product requirements, user journeys, and product solutions.
Prioritize the product roadmap based on customer impact, business value, data, and engineering effort.
Work closely with Engineering, Design, Data, Marketing, Commercial, Finance, and Customer Service teams to deliver product initiatives.
Drive product initiatives from discovery, definition, development, launch, measurement, and iteration.
Continuously optimize the subscriber lifecycle based on data, experimentation, customer feedback, and business performance.
Ensure promotional and retention mechanisms balance subscriber experience, revenue growth, retention, and profitability.
Requirements
3+ years of experience in Product Management, preferably in subscription, OTT, streaming, SaaS, e-commerce, fintech, or other consumer digital products.
Proven experience owning products from discovery through execution and optimization.
Demonstrated ability to deliver products with measurable business and customer impact.
Strong understanding of product development processes and methodologies.
Understanding of key subscription metrics such as conversion, churn, retention, ARPU, and CLV.
Ability to balance commercial objectives with customer experience and unit economics.
Experience working with Marketing, CRM, Commercial, or Finance teams is a strong plus.
Strong ability to identify customer problems and business opportunities.
Able to manage multiple initiatives while maintaining focus on business outcomes.
Strong communication and presentation skills.
Proven ability to influence and align cross-functional stakeholders without direct authority.
