Job Title: Head of Product & Marketing
Reports To: Chief of Business
About Our Client
Our client is a
well-established organization within Indonesias Telco industry, with a strong focus on delivering connectivity and digital solutions that support everyday needs across diverse customer segments. The company operates at national scale and maintains a solid reputation for operational reliability and consistent service quality
Job Purpose
To lead and define the end-to-end product, partnership, and brand strategy for the Business within the Telco industry. This role ensures sustainable market growth, portfolio profitability, and customer value realization through integrated marketing, go-to-market alignment, and data-driven decision-making.
Key Responsibilities
Product Portfolio & Lifecycle Management
- Lead strategic planning and execution of the Business product portfolio, including lifecycle management, pricing, and market positioning.
- Drive market share expansion, revenue growth, and portfolio profitability for Fixed Broadband products.
Marketing & Brand Strategy
- Develop and execute integrated marketing and brand strategies to strengthen brand equity, customer acquisition, and retention.
- Ensure consistent brand messaging across all customer touchpoints and campaigns.
Strategic Partnerships & Ecosystem Development
- Identify, develop, and manage strategic partnerships to enhance product value propositions and ecosystem integration.
- Drive co-marketing and bundled offerings with ecosystem partners.
Go-to-Market Alignment
- Ensure strong alignment with Sales and Channel teams to deliver effective go-to-market execution and consistent customer experience.
- Support product launches, promotional campaigns, and GTM initiatives across all channels.
Performance Analytics & Optimization
- Enhance business performance through analytics, market insights, and competitive benchmarking.
- Optimize marketing investments and portfolio outcomes based on performance metrics and ROI analysis.
Job Requirements
- Bachelors degree in Marketing, Business, Engineering, or a related field (required)
- Minimum 10 years of experience in product management, marketing, or business development within the Telco industry
- Strong exposure to Fixed Broadband / FTTH products is highly preferred
- Proven capability in driving portfolio growth, brand leadership, and go-to-market success
